Arik Hanson
Business 2 Community
Minneapolis, MN, United States
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Past articles by Arik:
Where Did All the Social Media Agencies Go?
One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” Good → Read More
The Art of the “I Have a New Job” Announcement
One huge trend that I’ve completely missed out on over the last 12 years is the whole “I have a new cool job!” job announcement thing on social media. I → Read More
5 Ways to Reframe the Discussion About Corporate Blogging
For as far back as I can remember (12 years now), there has been one consistent strategy when it comes to social media marketing: To drive traffic from → Read More
Should We Be De-Prioritizing Engagements in 2022?
That’s an odd headline, isn’t it? After all, engagements are the cornerstone of social media marketing. Why on earth would we want to de-prioritize them → Read More
What Should Be Included in Your Next Social Media Audit?
When was the last time your company conducted a social media audit? If your answer is “not recently” or “never”, don’t worry. You’re not alone. Most → Read More
Time to Rethink Social Strategy for 2022: Leads, Sales Can’t Be Our Only Goal
As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And, given the changes in: consumer → Read More
90% of Success Is Just Showing Up: 3 Recent Examples
Last week, on Tuesday, I showed up to teach my social media/digital marketing class at the University of Minnesota. Unfortunately, only 11 people showed → Read More
Executives Need to Get a Lot More Real in 2022 on LinkedIn
2021 was the year executives got more active on LinkedIn. And, for many us who have been urging execs to do this for years, it was about time. However, as → Read More
Modern-Day Bloggers: Too Many Lists and How-To Posts; Not Enough Opinions
Today, I just have to b**ch about our industry. Just a little. Specifically, bloggers. And yes, I’m aware that I’m a blogger and have been since 2008. The → Read More
What I Learned About “Going Viral” on LinkedIn Last Week
Last week I had my first experience with a post of mine “going viral” on LinkedIn. The funny thing is it was a complete throwaway post. Something I wrote → Read More
Will High-Stress Social Media Jobs Drive People Out of the Industry?
Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social media managers and specialists aren’t the → Read More
The Golden Opportunity For Modern Thought Leadership
Thought leadership is one of those things many brands and leaders want–but very few do well. It’s always been that way. Clients come to agencies all the → Read More
To Link or Not to Link: Should You Include Links In Your Social Media Posts?
Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is → Read More
Social Media Marketing: The Discipline Where Everyone Has An Opinion
20 years ago (holy cow, I wish I wouldn’t have said that out loud!), I had a job at a small advertising agency in St. Paul. I worked as a proofreader (and → Read More
Statistical Proof That Sharing Doesn’t Work on LinkedIn For Executives
The share. It’s a powerful thing in social media marketing circles. It’s the holy grail of social media actions–and one we, as social media marketers, → Read More
Does Your Brand Need an Audio Content Strategy Now, Too?
Like we digital marketers need another thing on our plate, right? But, the concept of adding an audio content strategy to your work isn’t as crazy as it → Read More
Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021
For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the answer has been → Read More
What Content Works – And What Doesn’t – For Executives on LinkedIn?
In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key → Read More
How Warby Parker’s Social Media Content Shaped My Customer Journey Over 10+ Years
This story starts a couple years ago. I was sitting in bed, reading, as I often do in the evenings. Probably a Vince Flynn or John Grisham novel, because → Read More
Should an MBA Be Required for Future Social Media Marketers?
It’s a question posed by the Sprout Social folks the other day. It’s an interesting question, actually. As a full-time social media marketing consultant → Read More