David Schwartz
SteamFeed
Nashville, TN, United States
Contact David
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Past articles by David:
Customer Data Is The New King For Brands
We have all heard for a while now that Content is King, then Context became King. Well, I am here to tell you that for brands Customer Data trumps it all. → Read More
Brands: Time To Meet The Millennial Generation
When is the right time to consider targeting a new audience? Sometimes we get so focused on our target audience that we lose focus of our emerging audience. Do you know what audience is next for your brand? The Baby Boomer generation has been the apple of brand’s eyes for decades, it’s now time to consider the next group to build a relationship with. It’s time to learn about the Millennials, who they… → Read More
How is Social Media Like Harvesting Olives?
Unlike most fruits or vegetables that are ready to eat when ripe, olives like social media require time to mature after picking. → Read More
The Integration and Assimilation of Social Marketing
Brand marketing has changed. Cultural shifts have occurred and integration of social communication requires assimilation. Brands needs to stay fresh and relevant with customers so that they are still interested in absorbing a message from them. → Read More
Technology Is Now Part of The Restaurant Experience
Dining out should be an experience, today most of us have integrated technology into our daily lives. For restaurants technology is being used by consumers and by the restaurant’s staff throughout the entire dining experience. Now servers take orders on handheld electronic devices, restaurants are using digital POS systems, Tablets are on tables to order wine or to review a menu, even the back of… → Read More
'Tis Always Seasonal Marketing Time For A Restaurant
The holidays are upon us and in the restaurant world seasonal and holiday promotions usually dominate the marketing conversation. Seasonal marketing calendars → Read More
The Benefit Of Social Employees Is Better Communication
Curiosity has more than peaked, at this point social media is gaining mainstream traction. The benefits of social media for marketing and internal communication is a challenge and an opportunity for brands of all sizes. The value is most definitely there, while the concerns are both valid and understandable. Make the investment to explore the full spectrum of benefits that social can provide a brand… → Read More
Let Loyalty Be Your Fault
In marketing you have to make assumptions, you don’t always know if choices will turnout to be the right ones. Even with better tracking and analytics, it’s still a crapshoot since you’re dealing with human interactions and impulse decisions. Customers walk in the door, they buy your product and in actuality it may not have anything to do with your marketing campaign or a promotion. Should that still… → Read More
Is Your Restaurant Marketing Mobile?
No matter the brand or the product, all marketers are fighting for eyeballs. So I ask you, how mobile is your marketing? Restaurant brands just like everyone else needs to be visible, they need to be present whenever AND wherever their target audience and customers are. It is hard enough to communicate a message so you might as well hedge your bet by marketing where your audience is hanging out. Are… → Read More
Where Have Customer Expectations Gone?
Has a more educated and informed costumer translated into managed expectations? Or are customer expectations just being managed better by brands? We are in the information age, consumers know more about your restaurant brand, product or service before they even contemplate making a purchase decision. Does More Educated Always Equal Knowing What To Expect? The power of the internet offers both brands… → Read More
Invest Long-Term In Your Brand
Traditional media works great for building a brand when you have a large marketing budget. But what if you're a small business? Invest in digital. → Read More