Pete Schauer
Social Media Today
East Windsor, NJ, United States
Contact Pete
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Pete:
How Remarketing Can Be Used to Increase Revenue [Infographic]
Remarketing is a strategy that a lot of brands use to drive traffic back to their website, but are they keeping revenue top of mind? Take a look at this infographic that details how remarketing can help to drive more revenue. → Read More
Digital Marketing Strategies You Can Still Depend on in 2016
The New Year always signifies predictions and change for what’s to come, and it’s been no different here in 2016. Multiple writers have spent time predicting what strategies and trends are going → Read More
Why You Need Dedicated Thank You Pages for PPC
If you’re a digital marketer, you already know the importance of having a dedicated thank you page—also known as a confirmation page—tied to your lead forms or eCommerce shopping carts. But if you’re just dipping your toe into PPC, you may not realize the importance of having a dedicated thank you page for your PPC campaigns. → Read More
Google AdWords Introduces Interactive Ads for Mobile
Since mobile searches surpassed desktop last year, we’re all aware of the importance of mobile, and now just before we enter 2016, Google is rolling out a few new interactive ad types to help advertis → Read More
The 5 Best Google Chrome Extensions for Content Marketing
Being a content marketer involves a lot of patience and organization, and even with all of the technology and tools we have at our disposal, it’s not enough. Luckily for us, there are a ton of great Google Chrome extensions out there that can help streamline your process and boost productivity. With that said, take a look at the five best Google Chrome extensions for content marketing. → Read More
How the Social Networks Are Battling Militant Propaganda
As ISIS and other Islamic militant groups continue to terrorize our nation and other countries, social media networks like Facebook and Twitter are doing their part to make sure that these militant groups can’t use their networks to post propaganda and recruit new members. → Read More
Recapping November 2015 Shopping Numbers [Infographic]
It's no secret that in-store Black Friday shopping was down this year—in fact, I wrote about that last week—but how did it compare to Cyber Monday, or how did brick-and-mortar stores perform vs. → Read More
NFL Social Media Power Rankings
We've seen some great action on the field in the NFL through the first 10 weeks of the season—including Tom Brady's return, Adrian Peterson's resurgence, and DeAndre Hopkins' coming out party—but → Read More
Was Black Friday 2015 a Complete Bust for Retailers?
According to Reuters, early data shows that Black Friday shopping numbers came up short for a lot of major stores, including Best Buy and Walmart. Let's find out why. → Read More
3 PPC Tactics You Should Be Using for Black Friday
Black Friday shoppers spent $2.4 billion in 2014, so you need to be prepared this season. Learn more about the three PPC tactics you should be using for Black Friday 2015. → Read More
Parisians Use #PorteOuverte to Help Those Seeking Shelter after Paris Attacks
Following the devastating ISIS attacks in Paris in which at least 128 people were reportedly killed in six incidents on Friday, according to CNN, social media became a hub for shelter for people → Read More
Creating Your Email Marketing Strategy for the 2015 Holiday Shopping Season [Infographic]
The holiday season is when retailers and eCommerce businesses have their best quarter, and email marketing is still the cheapest way to put products in front of shoppers and convert sales, so it only makes sense to have an email marketing strategy ready to roll out for the 2015 holiday shopping season. → Read More
Walmart Launches Veteran Initiative 'Greenlight A Vet'
Walmart is doing their part this Veterans Day by honoring and raising awareness for our veterans through a new campaign called "Greenlight A Vet." Learn more details about the campaign. → Read More
Social Network Stitch Caters to Senior Citizens
The technology and social media world has grown a lot over the last decade, and it hasn't just impacted Millennials. During the last five years or so, we've seen more and more of the older-age demogra → Read More
The Science behind Why We Love Infographics [Infographic]
Infographics have taken the world by storm the last few years, but did you ever stop and think about what makes them so special? This infographic provides scientific reasoning as to why we as humans connect with infographics. → Read More
The Ultimate Cheat Sheet for Email Marketing [Infographic]
Email marketing continues to be one of the cheapest and most effective ways to market businesses and brands of all sizes, yet marketers are still trying to crack the code and find the best recipe for their email marketing campaigns. Use this infographic as a guide when crafting your next email campaign. → Read More
LinkedIn Making All Groups Private & Launching Standalone App
As of October 14, LinkedIn will make Groups private and will also be launching a standalone app. Read more about the changes coming to LinkedIn's platform. → Read More
What the Future Holds for ECommerce [Infographic]
The eCommerce market is something that brands of all sizes are constantly keeping an eye on, especially because there are consistent changes and upgrades within the online shopping industry. This infographic highlights the future of where eCommerce is going. → Read More
New Report Shows How Many Teens are Flirting Online
Parents of teenagers cringe when they think about their kids' online safety, especially as new websites and social channels like Yik Yak sprout up. The days of kids and teens playing outside and takin → Read More
Why Yik Yak Poses a Threat to College Campuses
Social media has been used for years as means for brands to connect with their fans and show transparency, and for friends and family members to keep in touch with each other. The common denominator here is transparency—you know who the posts are coming from. → Read More