John Marshall Roberts
Sustainable Brands
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Past articles by John:
The Science of Transformational Leadership, Part 4: Keep Listening
Some leaders make change look easy - they stoke our imaginations and inspire us to embrace daring new visions of what could be. How do they do it? A breakthrough from the behavioral sciences called the Voice Code has finally answered this question, offering us profound new insights into the invisible levers of influence. These insights have now been made actionable through the LUCK cycle, a… → Read More
The Science of Transformational Leadership, Part 3: Call to Imagine
Some leaders make change look easy - they stoke our imaginations and inspire us to embrace daring new visions of what could be. How do they do it? A breakthrough from the behavioral sciences called the Voice Code has finally answered this question, offering us profound new insights into the invisible levers of influence. These insights have now been made actionable through the LUCK cycle, a… → Read More
The Science of Transformational Leadership, Part 2: Understand the Resistance
Some leaders make change look easy - they stoke our imaginations and inspire us to embrace daring new visions of what could be. How do they do it? A breakthrough from the behavioral sciences called the Voice Code has finally answered this question, offering us profound new insights into the invisible levers of influence. These insights have now been made actionable through the LUCK cycle, a… → Read More
LUCK: The Science of Transformational Leadership, Part 1
This is part one of a four-part weekly series exploring the LUCK formula for creating the inner change necessary to become a transformational leader. Some leaders make change look easy. While most strive to drive change through persuasion, they stoke our imaginations and inspire us to embrace daring new visions. How do they do it? Is there a secret formula or are they just lucky? The simple… → Read More
Embracing the Purpose Paradox: The Key to Transcendental Leadership
In a world of comfort-seekers and cynics looking for something to believe in, by embracing the Purpose Paradox, you will bring new light that shines away the shadows of confusion that kept them from seeing their own brilliance. You will be the leader you have always known you could be, someone with the clarity, courage and compassion to stand for what matters, to help others escape the ravages… → Read More
6 Secrets of Staggering Genius
In the summer of 2012, after two decades of research to find the missing link between human nature and Mother Nature, the “Voice Code” emerged. This disruptive equation reconciles more than a century of social research and shows the scientific basis for the seemingly supernatural powers of game changers such as Steve Jobs, Albert Einstein, Martin Luther King, Jr., Mother Theresa, Gandhi, Oprah… → Read More