Heike Young
Salesforce
Los Angeles, CA, United States
Contact Heike
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Heike:
Is Your Near-Perfect Marketing Strategy Missing This One Easy Win?
It's small. It's old-school. It's humble. Yet it's a highly valuable piece of marketing real estate that's usually underutilized and underappreciated. I'm talking about the email signature. This small but mighty collection of pixels at the foot of every email could be the perfect tool to → Read More
15 Things Content Marketers Love — With GIFs
With our writing skills, creative bent, and passion for optimization, content marketers are a special kind of marketer. Here's how the Content Marketing Institute defines content marketing: "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to… → Read More
6 PR Trends to Be Excited About, According to Salesforce's PR Director
The internet has given us a lot. But I'd say the core outcome of the internet is communication. We can now communicate anytime, anywhere, and any way we want, with anyone. Communication will never be the same — and neither will the field of communications. Joe Ciarallo is Senior Director of PR for → Read More
Top 10 Takeaways from Connections 2016
If you missed Connections, the digital marketing event of the year, you're in luck: we've pulled together our top ten takeaways from the event. These takeaways are straight from our Connections takeaways webinar, which you can now watch to get more details and examples. From technology announcements to marketing trends, these were the ten hottest topics that marketers in Atlanta were talking… → Read More
3 Advanced Strategies to Supercharge Your Facebook Ads
As a marketer, you see it and your customers feel it: the ever-present shift from offline to online interactions. Marketing budgets are getting more fragmented and complicated — and that means marketers must get smarter about how they spend every marketing dollar. To be successful, marketers need to aim for less messaging waste and more precise targeting. Martin Gilliard, Global Head of MarTech… → Read More
13 Ways to Be a More Productive Sales Rep
The bad news: 68% of a sales rep’s time is spent not selling. The good news: Many minor tasks eating up salespeople’s time can be automated, streamlined, or simplified. In a new e-book from Salesforce, 5 Secrets of the Most Productive Salespeople, we explain how sales reps can take back their time → Read More
We Asked Sales Experts for Their #1 Sales Tip. Here’s What They Said.
Modern customers have changed the rules of sales. Today’s business buyers don’t contact suppliers until 57% of the purchase process is complete. And only 9% of people stay on a mobile site or app when it’s not satisfying their needs. That means salespeople need to adapt to a new breed of → Read More
8 Things I Learned After Launching My First Podcast
In September, I produced, recorded, and launched a podcast for the first time. I didn’t have a background in audio production and had never before podcasted. But as a Salesforce employee, I suspected the format would be perfect to discuss marketing best practices, obstacles, and trends — as well as showcase the smarts of Marketing... → Read More
The 30 Most Genius Content Marketing Examples of 2015
Content marketing is heading for exciting new territory in 2016. A new survey finds that 64% of PR and marketing pros will increase content marketing efforts in 2016. Content expert and author Ann Handley predicts that content marketing will truly “grow up” in 2016, as content strategists tell → Read More
The 30 Most Brilliant Social Media Campaigns of 2015
In 2015, social media campaigns that were visually compelling, customer-centric, and creative took the spotlight. Instead of self-promotion and noisy broadcasting, many brands kept customers engaged and entertained on their social media properties by offering unique and valuable content — a → Read More
For Visual Learners: 10 Animated Gif Stats about Marketing in 2015
Salesforce Marketing Cloud's 2015 State of Marketing report includes hundreds of marketing data points to inform and guide your strategy in 2015. For those of us who prefer visual learning, we've created these animated gifs to help you remember some of the most important stats. Take → Read More
Can Your Finance Department Answer These 5 Questions with Analytics?
Finance holds the key to strategic decisions, but outdated financial tools and systems often prevent finance from moving at the speed of business. As a leader in finance, you must understand how your business is performing, where to invest or divest resources, and how to achieve your long-term → Read More
10 Things Email Marketers Should Do to Prepare for Black Friday and Beyond
At this point, most of your Black Friday planning is probably complete, but you can still do a few check-ups to make sure your holiday emails are successful. According to the National Retail Federation, holiday spending in 2015 will be comparable to 2014, as retail sales are expected to rise 3.7 → Read More
5 Reasons Why It’s the Dawn of the Digital Marketer
The dawn of the digital marketer is here. The physical and the digital worlds have converged, and the traditional boundaries of CRM have blurred. Every marketer now has an unprecedented opportunity to connect with customers in entirely new ways. Need more reasons why it’s a critical time for → Read More
Dreamforce '15 in Pictures
The minute you enter San Francisco during Dreamforce, you know you’re in for a spectacular week. Dreamforce makes a huge visual impact on every attendee and person walking around San Francisco. From mind-blowing light shows at the Dreamfest to the first-ever Dreamboat, here’s a glimpse at the most → Read More
ICYMI: 5 Highlights from Today at Dreamforce
Day 3 of Dreamforce was filled to the brim with inspiration and innovation. Today was the big day for the Women’s Leadership Summit, the majority of our product keynotes, and — of course — the Dreamfest and UCSF Benefit at Pier 70. As you recharge your devices and prime your dancing shoes for the → Read More
Tuesday Agenda: Don’t Miss These 7 Things Today at Dreamforce
Day 1 of Dreamforce is here! Get ready for a week that will challenge, inspire, and amaze you. As soon as you set foot on the Dreamforce campus, you’ll notice the abundance of things to see and do. Use these tips to wrap your mind around everything that’s happening at Dreamforce today — to help you → Read More
This is the Best Way to Fly to Dreamforce: Get the Dreamforce Jetpack!
Dreamforce is next week! You’re probably already planning your daily Dreamforce agenda and what you’ll pack (if not, check out The Ultimate Guide to Dreamforce). What you might NOT have planned for is how you’ll make the most of those airplane-mode hours on your flight to San Francisco. That’s → Read More
The New Marketing Podcast from Salesforce is Here: Introducing the Marketing Cloudcast
The Marketing Cloudcast is a new marketing and business podcast from Salesforce. The first three episodes of the Marketing Cloudcast are available now on iTunes! What It’s All About Every podcast episode features an interview with a marketing leader on real-world marketing challenges and → Read More
7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates
Acquiring customers is nice. Keeping customers is how you stay in business. → Read More