Iris Hearn
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Iris:
Google Updates Guidelines for Review Rich Results
To preserve reviews for pages where it's most relevant to the user, Google is updating guidelines for displaying review rich results in search. → Read More
Instagram Posts Can Now Be Scheduled in Advance Through Facebook
Businesses can now schedule Instagram and IGTV posts up to 6 months out via Facebook's Creator Studio. Find out more here. → Read More
Google Expands Automated Bidding Strategies with 2 New Choices
Google expands its automated bidding features, adding more choices for advertisers to utilize in their ad campaigns. → Read More
Facebook Testing 2 New Ad Features to Streamline Path to Purchase
Facebook is testing two new ad features for both Facebook and Instagram designed to eliminate friction in the buying process and boost sales. → Read More
Google My Business Spotted Displaying Competitor Ads on Local Business Profiles
Google has been spotted placing ads for nearby competitors on local Google My Business profiles. See what this means for your strategy here. → Read More
YouTube Will Stop Displaying Exact Subscriber Counts This Month
YouTube will stop showing exact subscriber counts, rolling out abbreviations instead in an effort to protect the mental health of its members. → Read More
Yelp Adds Personalization Features For App Users
Yelp is launching a new personalization function that allows users to tailor the homepage and search results to individual lifestyle and preferences. → Read More
The Fall of Nacho Analytics: Important Lessons for Site Owners
NachoAnalytics announced it’s shutting down its service not even a year after launch. Find out why, and what lessons this teaches site owners. → Read More
Google Ads Expands Close Variants to Match Terms With Same Meaning
Google Ads has expanded its close variants feature for broad match modifier and phrase match to include words that have the same meaning as targeted terms → Read More
Is FaceApp Dangerous? An Investigation into the Viral App's Privacy Policy
Is FaceApp stealing your data? Learn about the photo app's now-viral privacy policy — and why it may not be what you think. → Read More
Google Sheds Light on the State of Search in 2019
As Google has introduced more features over the years, some marketers may be wondering how to best utilize them in their SEO strategy. Here's a breakdown. → Read More
Google Announces Redesign of News Tab in Search
Google is rolling out a redesigned News tab in search — but some aren't so happy about the changes. Here's what you need to know about the new look. → Read More
LinkedIn Adds 3 New Marketing Objectives to Its Campaign Manager
LinkedIn has added three new campaign objectives to its advertising platform so marketers can better define goals for each paid campaign. → Read More
Google Expands App Campaign Distribution for iOS Devices
Google plans to unlock more ad inventory for apps on iOS devices, boosting potential reach for app ads. → Read More
Want to Boost Pinterest Performance? Here's What's Trending in July [Infographic]
How can you get more Pins for your brand? Pinterest shared what’s expected to trend this July to help marketers understand what users want. → Read More
Retailers' YouTube Ad Spend Drops 20% — What Does this Mean for YouTube Ads?
Retailers ad spend on YouTube has dropped 20% — does this mean YouTube is a dying ad platform? See what the experts are saying. → Read More
LinkedIn Expands Company Pages with 3 New Features
LinkedIn has added CTAs, Community Hashtags, and mobile editing capabilities to its company Pages feature. Here’s what you need to know. → Read More
Google Pay Expands PayPal Integration for Online Merchants
Google Pay now allows a PayPal integration for online merchants, allowing customers to choose PayPal as a payment option via Google Pay. → Read More
HubSpot Introduces Smart Content Reporting Page Performance Tools
HubSpot’s Smart Content feature has gotten even better. The tool now offers a tool to enhance your team’s ability to measure performance. → Read More
New Video Editing App "Trash" Uses AI to Simplify Video Creation
Want to make video editing easier? Consider using Trash - a new app that uses machine learning to edit raw footage into captivating videos. → Read More