Brandon Gains
Business 2 Community
Egypt
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Brandon:
3 Promotional Email Examples Guaranteed to Convert
When it comes to promotional emails, you don’t just want to be – you know – that guy. We all know this guy from somewhere. He’s the loudmouth who won’t stop talking. It’s not as though he… → Read More
Marketing Attribution: How Can It Improve Your Marketing Strategy?
Today’s marketing landscape is more complex and broad that it has even been: Marketers face more choices, more channels, and more customers. Marketing strategies have evolved to be multi-channel: w… → Read More
What is Loyalty Marketing?
According to B2B International, “54% of B2B marketers said making customers more loyal was a leading business challenge, a 10% increase from the previous year” Customers are expecting more fr… → Read More
What is Word of Mouth Marketing?
If you’ve been to a National Park, you know Smokey the Bear. With the classic slogan “Only you can prevent forest fires.” posted throughout the great outdoors. An earnest brown bear in a wide-b… → Read More
What is Lifecycle Marketing?
(Source) What is Lifecycle Marketing? What separates the amateur and the professional salesman? It’s not the car, the clothes, or the coffee. Nor is it the product. A real pro could offset global w… → Read More
29 Digital Marketing Statistics for 2017
The digital marketing industry has been growing for over two decades now and is expected to continue growing well into the future. According to Statista, the U.S. spent $59.82 billion on digital adve… → Read More
Landing Page Optimization Strategy Guide
Landing pages are an essential part of your marketing strategy as your audience moves deeper into your website and explores your products and services. Landing page optimization comes down to achieving an ideal blend of persuasive content, value and minimal design to drive conversions. A landing page optimization strategy is the only way to consistently improve your funnel and even a 1% increase… → Read More
How to Build a Modern Marketing Organization
Executives that organize the most productive and profitable marketing departments focus on data and consumer insights. Due to the rapidly changing pace of technology platforms an effective structure should always allow for flexibility and growth. Leaders today organize teams around disciplines and skills. But some are tossing aside conventional arrangements, making new paths for more fluid … → Read More
6 Ways to Grow Your Instagram Advertising Strategy
Building an Instagram advertising strategy is becoming the key to a successful social campaign, with the platform boasting over 400 million active users per month and an average of 80 million photos posted per day. The platform’s current per-follower engagement rate is 4.21 percent. That said, it takes a bit more than publishing attractive photos to … → Read More
6 Ways to Improve Your B2B Content Strategy
A B2B content strategy is the key to your lead generation system. Content is made to attract, acquire, engage a clearly defined customer audience – and then drive profitable customer action. In order to build a successful content strategy your team needs to develop a larger, more cohesive story for your organization to share. It … → Read More
How to Develop Rockstar B2B Buyer Personas
Learning to develop b2b buyer personas is essential to building a modern marketing organization. When implemented properly these buyer personas create stronger alignment across your different departments. When developing a buyer persona some of the common traits are appearance, personality, their story, their needs, and their values. The idea behind the strategy is that once you’ve better… → Read More