Shea Bennett
AdWeek
United Kingdom
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Past articles by Shea:
4 Key Strategies for Smarter Social CEOs [INFOGRAPHIC]
What makes a good social CEO? → Read More
The Potential of Social Media (for #B2B Marketers) [INFOGRAPHIC]
Did you know that more than nine in ten business to business (B2B) marketers say that increased exposure is the number one benefit of social media? → Read More
The State of Digital Marketing in 2015 [INFOGRAPHIC]
Did you know that 40 percent of the world’s population - about 3 billion people - use the internet? → Read More
How to use Social Media to Optimize Your Event [INFOGRAPHIC]
Social media has quickly revolutionized the world of marketing, and one area in which it’s been particularly effective is events promotion. → Read More
Twitter Most Effective Social Marketing Platform (But Facebook Most Important), Says Study
Two thirds of marketers in Ireland believe that Twitter is the most effective social platform. → Read More
Twitter Testing New Homepage to Better Convert Visitors
Twitter is testing a new homepage that the company hopes will improve the conversion rate of visitors to its platform into actual users of the service. → Read More
The State of Content Marketing 2015 [INFOGRAPHIC]
Close to one third of marketers believe that content marketing will be the most commercially important digital marketing trend for 2015. → Read More
50% of Super Bowl Ads Featured Hashtags (And Snapchat Had its First Mention)
Half of all the advertisements in the 2015 Super Bowl included a hashtag, which was down slightly from the 2014 game. → Read More
70% of Marketers Will Increase Social Media Spend in 2015
The vast majority of marketers will increase their social media advertising spend in 2015, reveals a new study. → Read More
The Typical #Twitter User is a Young, Affluent, College-Educated Non-White Male - AllTwitter
The Typical #Twitter User is a Young, Affluent, College-Educated Non-White Male → Read More
How to Create the Perfect Social Media Post [INFOGRAPHIC] - AllTwitter
How to Create the Perfect Social Media Post [INFOGRAPHIC] → Read More
What Happens in an Internet Minute? [INFOGRAPHIC] - AllTwitter
The internet is kinda big. Huge, actually. If you don’t stop and look around once in a while, you could miss it. Consider, if you will, all that happens each and every minute online. Every 60 seconds 433,000 tweets are sent on Twitter. That’s up from 347,000 tweets per minute just a year ago. Year-on-year, Facebook logins have jumped from 461,805 to 600,000 per minute. Almost twice as many… → Read More
New #Twitter Video Launching Soon - AllTwitter
Twitter’s new video product, which will allow users to record, edit and post video directly through the Twitter mobile app, will launch in the next few weeks, according to people familiar with the matter. Currently the only way to share video directly on Twitter is through the Twitter-owned Vine, which supports videos up to six seconds in length. While Twitter’s video product will likely be… → Read More
Social Media Image Size Cheat Sheet for 2015 [INFOGRAPHIC] - AllTwitter
Social Media Image Size Cheat Sheet for 2015 [INFOGRAPHIC] → Read More
Twitter Should Buy Yahoo, Says Ex-Yahoo CEO - AllTwitter
Once upon a time Yahoo was the king of the internet. Not only was it the best place to find the coolest websites around, thanks to the recently-closed Yahoo Directory, for many people it was both their search engine of choice and home page. Then Google came along. And that was that. Yahoo is still a sizeable business, but it’s glory days are behind it. It seems like every week we read… → Read More
Twitter CEO Sells $5 Million of Twitter Stock - AllTwitter
Twitter chief executive officer Dick Costolo has sold 140,352 shares of Twitter stock, netting over $5 million. According to a filing with the Securities and Exchange Commission (SEC), Costolo made the sales in the last few days. This follows a complete liquidation of all their Twitter stock by Costolo’s family trust in December. Twitter insiders, including co-founder Evan Williams, VP of… → Read More
Distribution of #Twitter Users Worldwide (2012-2018) - AllTwitter
Distribution of #Twitter Users Worldwide (2012-2018) → Read More
How to Find the Best Social Media Content for Your Audience - AllTwitter
How to Find the Best Social Media Content for Your Audience → Read More
10 Easy Ways to Get More Retweets on #Twitter - AllTwitter
So, you’ve been using Twitter for a while. You’ve mastered the basics, got to grips with hashtags and figured out who to follow. Now: how do you get more retweets? Answer: you have to do some work. You can’t just put anything out there and expect people to happily share it with friends, family and colleagues. It’s different for celebrities and it’s different for the big brands – they can get… → Read More
The 20 Most Popular Brands on #Twitter - AllTwitter
@YouTube maintains its position as the most popular brand on Twitter, with its more than 47 million followers placing it well ahead of all other brands, including the official @Twitter profile. Indeed, @Twitter isn’t even second on its own network – that space has long been reserved for @Instagram, although both remain many millions behind @YouTube. There’s also quite a divide between Twitter’s… → Read More