Matthew Capala
AlleyWatch
Miami, FL, United States
Contact Matthew
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Matthew:
6 Google Statistics That Will Show You the Value of SEO
You already know that having a prominent online presence supported by an effective SEO strategy is indispensable. People are searching for your business, and you need to make sure they find you online. The internet, however, is a virtually endless resource with millions of search inquiries leading consumers to different places. More than often, an online experience … → Read More
6 Google Statistics That Will Show You the Value of SEO
Capture your local search market by optimizing your content and website. → Read More
5 Red Flags to Look Out For When Choosing an SEO Agency
Choosing the wrong business partner can cost you a lot of wasted time and money. So, if you’re looking to work with a search marketing agency, avoid these five SEO sins. → Read More
5 Red Flags to Look Out For When Choosing an SEO Agency
Set clear benchmarks and goals before taking any action. → Read More
5 Proven Paths to Sustained Success
Set benchmarks for success by completing projects, being accountable and repeating successful behavior. → Read More
12 Google Facts Every Marketer Should Know About [Infographic]
Having an up-to-date digital marketing strategy is indispensable, and while it’s important to consider every platform when crafting your content strategy, marketers would be wise to put → Read More
Machine learning just got more human with Google's RankBrain
An introduction to Google's AI RankBrain and what it means for you. → Read More
Machine learning just got more human with Google’s RankBrain
An introduction to Google's AI RankBrain and what it means for you. → Read More
8 Must-Have Travel Tools Lifestyle Entrepreneurs Can’t Live Without
With these tools, you will be able to carry your personal information, your luggage and travel smarter. → Read More
Boost Your Facebook Posts: A Step-by-Step Guide
You’ve got killer content, it’s scheduled, and you’re now actively engaging. Yes! You’re doing everything right. Now let’s take it to the next level. How? Boost your posts. You’ve spent → Read More
The Ultimate Guide to Facebook's Pixel Manager
Facebook's racking pixel can provide a heap of insight into how people interact with both your website and your Facebook ads. Here's how to set it up and use it. → Read More
How to Merge Facebook Pages: A Step-by-Step Guide
Learn how to launch a Facebook business page for all of your projects, products and events. Merge pages, and organize your Facebook presence. → Read More
The advice that backlinks don't matter for SEO is BS
The term “link juice” delivers over seven million results on Google, many of them linking to sites with outdated and often negative information about it. T → Read More
7 Google changes that will make or break your SEO
Is your SEO strategy up to snuff for 2016? This very question floats around offices of many small to large businesses as we head into an ultra-competitive (and ultra-technological) era in organic search. Are you ready? New York, meet the world’s tech scene 5,000 Tech leaders are coming to NYC this November to learn and … → Read More
7 deadly sins of having your business on Facebook
Before you get into the nuts and bolts of optimizing your Facebook business presence, let’s imagine that you've gotten your brand up and running on the big → Read More
35 Reasons it Rocks to be an Entrepreneur
Owning your own business can be awesome. Here are 35 reason really rocks to be an entrepreneur. → Read More
35 Reasons it Rocks to be an Entrepreneur
Owning your own business can be awesome. Here are 35 reason really rocks to be an entrepreneur. → Read More
The Most Important Local Search Ranking Factors in 2016
Need a solid local search optimization or Local SEO strategy? VPDM has details and analysis of the 2015 and 2016 local search ranking factors. Important fac → Read More
Your SEO Insider No. 59: Re-publishing, Adjusted Bounce Rate, and more
SEO Roundup: The best articles and biggest news from the world of search engines and SEO for the week of October 11th – October 17th, 2015. → Read More
4 Mistakes to Avoid When Outsourcing Your Sales
Outsourcing anything can be a huge risk, especially if you are a small business. Here's four things to avoid when outsourcing your sales. → Read More