Michelle Nickolaisen
Hacker Noon
Richmond, VA, United States
Contact Michelle
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Michelle:
Subscriptions vs. One Time Sales: Is the Persuasion Process Different?
There’s a lot of information out there on how to maximize your sales — but how much of it is relevant to your business? Sales research is often based on the assumption of a one-time sale and a… → Read More
How to Leverage Your Marketing Budget to Increase Your LTV
When it comes to marketing, you might think that spending less — whether overall or per customer — is the best way to go for your company. After all, you’ve got a business to run and a budget to… → Read More
Four Tips to Get Chargebacks Under Control –
As an online business owner, chargebacks are part of your day-to-day life. But that doesn’t mean you have to accept them and move on. In fact, there are a lot of ways you can reduce chargebacks… → Read More
The Profit Leak You Might Not Be Tracking — And How to Fix It
When you’re running a subscription business, churn is just part of the game. Granted, you want it to be as low as possible, and you probably work hard on reducing your churn month to month…but how… → Read More
What in the World is a Developer Evangelist?
Illustration by Michele Rosenthal While marketers can build a brand and sales people can pursue high-leverage deals, when it comes to getting people (especially software engineers!) to try your produ… → Read More
Transitioning Into Tech
Learn how to steer your career into tech, and how employers can help. Illustration by Michele Rosenthal As the tech industry booms, more and more people find themselves working at startups despite th… → Read More
How the Former CTO of Kickstarter Finds Meaning in Leading
Illustration by Michele Rosenthal “Quite by accident” is how former Kickstarter CTO James Turnbull describes how he got into technology. From his humble beginnings fixing computers at his… → Read More
What Does It Really Take to Scale a Tech Team?
As your startup grows, it’s likely that you’ll have at least one period of high growth. And when that time comes, you’ll likely to need add a lot of employees in a short amount of time to keep… → Read More
Building and Motivating Your Development Team: An Interview with LearnZillion’s CTO
LearnZillion has a big mission — to empower districts and states to take ownership of their curricula, providing teachers with the best tools there are to help engage their students. They’re the… → Read More
How to Add Value With Cross-Functional Teams
It seems natural for engineers to work mostly with other engineers, designers with other designers, marketers with other marketers, and so on. How else would you organize teams? This is one of those… → Read More
What Your VP of Engineering Wants You to Know
A few developers working hard can get a lot done, but it takes a well-rounded team with different skills and roles to build and grow a successful software product and company. But all too often, we f… → Read More
What Matters to Designers
A few developers working hard can get a lot done, but it takes a well-rounded team with different skills and roles to build and grow a successful software product and company. But all too often, we f… → Read More
The side project survival guide: making time to work on everything as a freelancer
I’m one of those people that can’t sit still, always fidgeting and looking for a new outlet, and you can tell from looking at my project roster…in between the novel series, the two audio dramas, the… → Read More
How to Generate Awesome Ideas (And Then Develop Products With Them)
Ideas are fickle — sometimes, they come to you completely unprompted in the shower. But sometimes, you know that you need that next-level breakthrough idea, you and your team have been working on i… → Read More
Product Feedback: Why You Need It (And How to Get It)
Getting feedback (from real live customers!) is a crucial part of the product development process. And ideally, you want it as early as you can get it. Phil Tadros of Doejo, a firm that specializes i… → Read More
Does Your Team Have Trouble Meeting Deadlines?
It’s every manager’s nightmare scenario: the day before a big deadline, and…there’s no way you’re going to hit it. Everyone is running around like headless chickens, trying their best, but… → Read More
What Matters to CTOs
A few developers working hard can get a lot done, but it takes a well-rounded team with different skills and roles to build and grow a successful software product and company. But all too often, we f… → Read More
What Matters to Software Engineers and Developers
It takes a well-rounded team with different skills and roles to build and grow a successful software product and company, but all too often, we find that our teams or team members are working in silo… → Read More
What Matters to Product Managers
A few developers working hard can get a lot done, but it takes a well-rounded team with different skills and roles to build and grow a successful software product and company. But all too often, we f… → Read More
What Matters to Project Managers
A few developers working hard can get a lot done, but it takes a well-rounded team with different skills and roles to build and grow a successful software product and company. Unfortunately, all too… → Read More