Allison Gauss
Classy
San Diego, CA, United States
Contact Allison
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Allison:
5 Social Media Tips for Your Giving Tuesday Campaign
Social media is a key driver of Giving Tuesday engagement and fundraising. Drive old and new supporters to get involved with these social media tips. → Read More
7-Day Marketing Plan for Your Giving Tuesday Campaign
How to market your Giving Tuesday campaign in just 7 days. Use this step-by-step plan to promote your fundraising initiative and mobilize donors. → Read More
Kick Off the Year-End Giving Season With Your Giving Tuesday Campaign
Year-end giving doesn't have to compete with Giving Tuesday. Learn how to use the global giving day to start your end-of-year campaign strong. → Read More
6 Creative Fundraising Ideas to Inspire You on Giving Tuesday
Giving Tuesday is coming up so start planning. Here are six creative fundraising ideas to launch a stellar Giving Tuesday campaign. → Read More
3 Myths About Nonprofit Professionals
The public often misunderstands the dynamics and challenges of nonprofit work. We dispel some damaging assumptions about nonprofit professionals. → Read More
How to Double Your Major Gift With a Matching Campaign
Learn how to leverage your major gift to launch a matching campaign. Raise more money while activating donors big and small. → Read More
How to Turn a Casual Donor Into a Devoted Evangelist
Cultivating donors into lifelong supporters is similar to the sales process of nurturing a loyal customer. How to move donors toward greater investment. → Read More
Why These 7 Humanitarian Leaders Partner With Affected Populations
7 humanitarian leaders on why and how they partner with the populations they serve. Support and empower the creativity and knowledge of beneficiaries. → Read More
8 Nonprofit Podcasts You Need on Your Radar
From inspiring stories to fundraising tips, nonprofit podcasts offer tons of value. Eight podcasts for social innovators, activists, and entrepreneurs. → Read More
23 Adorable Nonprofit Instagram Posts
We’ve gathered 23 beautiful delightful Instagram posts from awesome nonprofit organizations. Inspiration from some of the best nonprofits on Instagram. → Read More
Nonprofits Can’t Afford to Ignore Monthly Giving
When donors opt into a monthly gift, retention becomes much easier. It’s never been more important for nonprofits to secure repeat individual gifts. → Read More
7 Inspiring Quotes From the 2017 Collaborative
The 2017 Collaborative was packed with social sector leaders and innovators. Here are a few of the event's most insightful andf inspiring quotes. → Read More
6 Helpful Resources for Your Peer-to-Peer Fundraisers
Nonprofits must encourage and coach their peer-to-peer fundraisers for success. Use these fundraising tips and resources to empower your supporters. → Read More
How This Arts Organization Is Still Growing 25 Years Later
Art Start brings creative art workshops to homeless youth. Learn how they adjust to shifts in funding and use online engagement to nurture donors. → Read More
12 Moments Every Nonprofit Event Planner Understands [GIFs]
Nonprofit events are an important source of funding and engagement. But planning and working them can be a stressful and emotional job. → Read More
INFOGRAPHIC: Corporate Sponsorship 101
How nonprofits can tap into corporate sponsorship opportunities for different forms of support. Helpful tips to pitch a partnership to a business. → Read More
How to Make Every Donor a Lifetime Donor
When you optimize the donor experience and maximize retention, you can put more focus on your mission and less on donor acquisition. Read on to learn how. → Read More
The 3 Stages of Social Media Marketing for Events
Learn about the three phases of social media event promotion for nonprofits. Strategies to help you succeed every step of the way. → Read More
The 3 Stages of Social Media Marketing for Events
Learn about the three phases of social media event promotion for nonprofits. Strategies to help you succeed every step of the way. → Read More
3 Inexpensive Ways to Boost Your Nonprofit’s Visibility
Low-cost nonprofit marketing tips to reach a wider audience of potential donors. Learn how to partner, tap into local events, and engage media outlets. → Read More