Naomi Simson
SmartCompany
Sydney, NSW, Australia
Contact Naomi
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Past articles by Naomi:
Naomi Simson: Five marketing rules I still live by
Your job as a marketer is to engage people at an emotional level, says RedBalloon's Naomi Simson. Here's five marketing rules Simson lives by. → Read More
Naomi Simson: Here's five things on my to-do list (that all retailers should be paying attention to)
No business owner can take a set and forget mindset, especially in retail. RedBalloon's Naomi Simson shares five things she's paying close attention to. → Read More
We have one life: Live it proudly
When it comes to employee engagement, we’ve overlooked the importance of pride, says RedBalloon founding director Naomi Simson. → Read More
Naomi Simson: Are smartphones in the office a productivity gain or drain?
How do people stay focused when the thing that distracts us seems so necessity for doing business? Naomi Simson weighs the pros and cons of smartphones at work. → Read More
Artificial intelligence will help us remember what marketing is all about
The beauty of Artificial Intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing them up to ideate, create and tell brand stories that truly engage their customers. → Read More
Naomi Simson on Amazon: The retail jungle for David and Goliath
Will David have any chance at all in this battle against Amazon for customers? Naomi Simson would like to believe so. → Read More
Naomi Simson on the difference between 'traffic' and audience: This is a quality, not a quantity, game
Being a truly customer-obsessed business means offering your customers value, every single time you interact with them, writes RedBalloon's Naomi Simson. → Read More
Naomi Simson on GDPR: Is this opportunity to reconnect with customers good or bad?
As brands around the world make sure they're complaint with the new GDPR rules, RedBallon's Naomi Simson poses the question: are we really listening to what our customers want when it comes to privacy? → Read More
RedBalloon's Naomi Simson: We live in a "have now, pay later" world
The instant gratification offered by payment gateways like Afterpay is the stuff of retail dreams. More than a payment method; it’s a way of delivering audiences, where the last piece of the retail puzzle has become a customer’s first port of call. → Read More
Shark Tank's Naomi Simson on the uncertain world of startup investing
With the new season of Shark Tank on air, it brings with it the same old questions about investing in business. How many deals actually come off? Investor Naomi Simson takes us behind the scenes. → Read More
Six Gold Nuggets On Great Mentoring
The best part about mentoring someone is the possibility of the mentor learning something back from who they are mentoring. → Read More
The Questions You Should Ask Yourself Before Starting A Business
Naomi Simson's new book Ready To Soar gives insights on any questions you might have on starting a business and running one. → Read More
The Questions You Should Ask Yourself Before Starting A Business
Naomi Simson's new book Ready To Soar gives insights on any questions you might have on starting a business and running one. → Read More
The Questions You Should Ask Yourself Before Starting A Business
Naomi Simson's new book Ready To Soar gives insights on any questions you might have on starting a business and running one. → Read More
Snapdeal Board Rejects $700-800 Mn Buyout Offer From Rival Flipkart
The Flipkart-Snapdeal proposed merger has hit yet another snag. According to recent reports, Snapdeal board has rejected the offer. → Read More
How To Turn The To-Do List Into A 'Success List'
Advertisement Advertisement There is a personal element to success – my definition of success may well differ to yours. Simply put, success is in the eye of the beholder. My ultimate measure of success is the power of choice that I have over where and how I spend my most precious resource of all ‘my … → Read More
M&A Strategies Of The Big 5 And The Risks Of Concentration
The Big 5 consisting of Google, Facebook, Apple, Amazon, And Microsoft have made a total of 438 mergers and acquisitions since 2007. → Read More
Startup Can Attain Success By Design
A great startup team can attain success when you're truly intentional regarding employee retention and motivation. → Read More
So You Think You Need An Investor?
Naomi Simson talks about the important of funding for women founders. And how women founders approach the startup business model. → Read More
So You Think You Need An Investor?
Naomi Simson talks about the important of funding for women founders. And how women founders approach the startup business model. → Read More