Brad Stone
Bloomberg
San Francisco, CA, United States
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Past articles by Brad:
The Tech Rout Isn’t Just Cyclical—It’s Well-Earned, and Overdue
The market collapse isn’t just the inevitable result of macroeconomic forces like high interest rates and inflation. It’s also the best opportunity in more than a decade to reckon with the tech industry’s excess. → Read More
It’s TikTok’s World Now. Facebook Just Tries to Make People Care About It
Mark Zuckerberg needs Reels to fund his metaverse, and you can smell his desperation from Beijing. → Read More
Amazon’s Store Has Practically Everything, Including Many Problems
Jeff Bezos’ decision to let people sell on the company’s marketplace helped accelerate growth—and risks. → Read More
Joby’s Plan for Air Taxis Takes Shape
The startup, which is using a SPAC to go public, plans a commercial launch in 2024. → Read More
Jeff Bezos’s New Superyacht Heralds Roaring Market for Big Boats
The triple-masted, 127-meter ship is likely to cost more than $500 million. → Read More
The Untold Story of How Jeff Bezos Beat the Tabloids
When a gossip rag went after the CEO, he retaliated with the brutal, brilliant efficiency he used to build his business empire. In an exclusive excerpt from the new book Amazon Unbound comes an unrivaled tale of money, sex, and power. → Read More
Jeff Bezos Friended the Wrong Foreign Leaders
Two big bets on India and Saudi Arabia went badly awry. → Read More
Jeff Bezos Friended the Wrong Foreign Leaders
Two big bets on India and Saudi Arabia went badly awry. → Read More
SoftBank Vision Fund Employees Depict a Culture of Recklessness
Masayoshi Son’s venture capital firm is famous for making outsize bets on tech startups. It has also been described as an environment of sycophancy and harassment. → Read More
How Amazon Lost New York
There’s plenty of blame to go around. → Read More
In Tech, Populism is Trumping Politics
A day before it delivered relatively good earnings to Wall Street last week, Amazon.com Inc. got roughed up in a New York City Council hearing over the company’s plans to locate half of second headquarters in Long Island City, Queens. “It’s a cold day in New York,” shouted one union organizer at a rowdy protest outside City Hall, “but it’s not as cold as Jeff Bezos’s heart.” → Read More
Alphabet Chairman Struggles With Google CEO's China Strategy
Alphabet Inc. Chairman John Hennessy is unsure about a banner strategy of the company’s most-important executive. Hennessy said he’s not confident Google will be better off bringing a censored search engine to China -- a key goal of Google Chief Executive Officer Sundar Pichai. → Read More
Amazon Wants India to Shop Online, and It’s Battling Walmart for Supremacy
The rivals are spending billions of dollars to turn Indians into devoted customers. → Read More
Making Sense of Amazon’s Alexa Spaghetti Strategy
(Bloomberg) -- Last week, in the span of about an hour, Amazon.com Inc. introduced 70 new devices and services to an inundated tech press at its Seattle headquarters. There were new Echoes, an Alexa-equipped subwoofer, a DVR, Alexa for the car—even a microwave. → Read More
A Look at Apple's Trillion-Dollar World
The business founded by Steve Jobs and Steve Wozniak in 1976 truly stands alone. → Read More
Jeff Bezos Wants to Send You to Space, Too
His rocket company, Blue Origin, has a goal of “millions of people working and living” off-world. → Read More
Jeff Bezos Wants to Send You Too Space, Too
On July 18, outside the West Texas town of Van Horn, hundreds of Blue Origin employees and their families and friends gathered to watch the New Shepard rocket blast off toward the edge of space. The rocket performed the kind of feat that was once the province of sci-fi stories and discarded NASA white papers. → Read More
It’s Apple vs. Amazon in the Race to $1 Trillion
As we head into the heat of earnings season this week, two technology giants sit at the threshold of a monumental achievement: surpassing $1 trillion in market capitalization. → Read More
It’s Apple vs. Amazon in the Race to $1 Trillion
As we head into the heat of earnings season this week, two technology giants sit at the threshold of a monumental achievement: surpassing $1 trillion in market capitalization. Apple Inc., still the world’s most valuable company, sported a $941 billion valuation at the end of trading on Friday. Amazon, reporting on Thursday, is a few paces behind with an $880 billion market cap. → Read More
Here’s How Amazon Spawned Prime Day, Its Big Summer Sale
Monday marks the start of Amazon.com Inc.’s summer sales-palooza, Prime Day. For the next 36 hours, prices for portable air mattresses are down by 31 percent, over-ear wireless headphones by 30 percent, and all those Amazon Echos and Fire tablets are at fire-sale prices. → Read More