Zoe Suen
Business of Fashion
United States
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Past articles by Zoe:
How 2021 Changed China’s Fashion Market
BoF’s annual round-up of the forces that reshaped the world’s biggest fashion market over the last 12 months. → Read More
The New Allure of Overseas Chinese Influencers
Travel restrictions aren’t the only reason brands are turning to Chinese KOLs who live outside the country. → Read More
Kendall Jenner Appointed Creative Director at Forward
The Revolve-owned luxury e-tailer has named the model and reality TV star its creative director. In her new role, which will begin on Sept. 8 to coincide with New York Fashion Week, Jenner will curate brand and product edits, oversee the site’s look and have a hand in marketing and brand partnerships. Learn more: The retailer transformed itself after the pandemic put a stop to the festivals and… → Read More
Japan’s Gen-Z Men Spend 20 Percent More on Makeup
Growth in the men’s cosmetics market in Japan has been attributed to the pandemic and wider use of video calls and online social gatherings. → Read More
Looking for a Chinese Investor? Consider This.
After a brief lull in activity, Chinese investors could help drive next year’s M&A frenzy. But if past performance is anything to go by, there are reasons to exercise caution before signing on the dotted line. → Read More
Independent Brands Must Change Their Business Strategies
Post-pandemic, bootstrapping young brands will have to adopt a model that is less bloated and wasteful in order to survive. → Read More
Luxury’s Future Depends on China’s Recovery. Will it Come Fast Enough?
China’s unprecedented GDP contraction suggests that a global recovery could be more prolonged and painful than previously anticipated. Like the economy they rely upon, most luxury brands are now in uncharted waters. → Read More
How Divorce Became Big Business for Hard Luxury Brands
Fine jewellery used to be all about the marriage proposal. But now, the likes of Bulgari and De Beers are serving consumers on the other side. → Read More
Burberry to Court Chinese Shoppers with Shanghai Show
The British luxury brand will restage its Fall/Winter 2020 collection in the fashion capital. → Read More
Why Highsnobiety Is Breaking Into Physical Retail
The streetwear media authority will link with Colette and Selfridges for its first brick-and-mortar launch. → Read More
The Aftermath of Hong Kong’s Protest Uniform
In the wake of the city’s ongoing pro-democracy protests, an all-black look has become a polarising statement with wider repercussions in politics and retail. → Read More
Streetwear Took Over the Fashion Industry. Now What?
Hoodies, sneakers and graphic T-shirts may have peaked as high fashion trends, but the movement’s wider influence is far from over. → Read More
Weddings Are Changing. Can Designers Keep Up?
As the traditional bridal industry loses touch with Millennials, newcomers are reaping the rewards. → Read More
Why 5,000-Year-Old Fashion Is Making a Comeback
Handicrafts from China’s 56 ethnic minority groups have long been ignored and some are on the verge of extinction. Now their fashion techniques are being sought for inspiration and collaboration by brands as diverse as Marni and Uniqlo. → Read More
Instagram Does Matter in China. Here's How Brands Can Use It.
The app may be blocked, but it can still boost a brand’s presence in the mainland. → Read More
In London, Fashion Takes a Break from Brexit
Leaving the European Union could have a disastrous effect. But even with the Halloween deadline for a deal looming large, the subject is decidedly out of fashion. → Read More
Want to Reach Chinese Teens? Take It Offline
Despite being digital whiz kids, China’s Post-00 generation increasingly want real world experiences. Brands who want a share of their discretionary spending, take note. → Read More
Why Japanese Millennials Are Buying Used Makeup
Thrifty younger shoppers are scouring resale sites for Chanel and YSL Beauty, a phenomenon that reveals just how complex and contradictory the consumer psyche is in this luxury market worth $24 billion. → Read More
Why Japan's E-Commerce Giant Is Doubling Down on Fashion
Rakuten is replacing Amazon as the title sponsor of Tokyo Fashion Week, but the road to dominating Japan’s fashion e-commerce market isn’t obstacle-free. → Read More
Why H&M Is Using Kung Fu to Boost Its Business
With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work? → Read More