Sophie Loras
Search Engine Watch
Hong Kong
Contact Sophie
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Sophie:
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. → Read More
Tencent’s Emily Ma on the challenges for marketers in China
Emily Ma, product director of Tencent's advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the → Read More
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. → Read More
How can chief marketing officers use disruption to stay ahead?
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclusive breakfast at ClickZ Live Shanghai. A recent ClickZ intelligence report surveying our readers in the U.S., found that while 75% of respondents said they were familiar with digital transformation under half were yet to formulate a clear strategic… → Read More
What does the modern marketer look like in a multichannel world?
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? → Read More
How will the mass adoption of virtual reality disrupt media and advertising?
Alvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. → Read More
How SK-II blends ecommerce and social for improved brand perception
JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's biggest ecommerce and social sites to improve both brand perception and → Read More
Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals
On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event has been → Read More
American Apparel: driving customer centricity in an omnichannel world
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and → Read More
A beginners guide to mobile payments, bitcoin, blockchain and robo-banking
How are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey? A panel at ClickZ Live Hong Kong → Read More
What’s holding back CMOs in Asia?
APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting → Read More
What do the jobs of the future look like in an AI world?
In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman Digital's → Read More
Why China remains a key market for online retailers
Despite major regulatory changes to China's ecommerce cross-border trade earlier this year, experts say the channel should still be included in an ecommerce → Read More
How brands in Hong Kong are cashing in on Pokémon GO
Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in. → Read More
Verizon acquires Yahoo’s operating business for $4.8 billion
Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. → Read More
What’s so great about digital marketing anyway?
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means → Read More
Report: Facebook dominates social ad spend and this is just the beginning
Facebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer. → Read More
Five reasons why China is a role model for digital innovation
In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social → Read More
What makes an awesome mobile banking app?
How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers of → Read More
What do China’s new online advertising rules mean for marketers?
China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search and → Read More