Maisie McCabe
Campaign
United Kingdom
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Past articles by Maisie:
Turkeys are not just for Christmas
As the industry puts the pandemic behind it, it's time to bring back Turkey of the Week. → Read More
Jeremy Bullmore dies aged 93
WPP put together an archive to celebrate the former JWT chairman's career last year. → Read More
Cracking Christmas crop shows adland can still rock it
Cracking Christmas crop shows adland can still rock it The quality of the seasonal ads allows UK adland to finish 2022 on a high, which should stand it in good stead for the year ahead. → Read More
Felix Richter and Shelley Smoler predict adland on cusp of a 'big shift' away from purpose
Felix Richter and Shelley Smoler predict adland on cusp of a 'big shift' away from purpose The Campaign Big Awards chairs reflected on the "saturation" of purpose-led-work in their address at the Big Awards ceremony. → Read More
National Lottery operator Allwyn pitch down to two
National Lottery operator Allwyn pitch down to two Adam & Eve/DDB works with Camelot, which lost the contract to operate the National Lottery earlier this year. → Read More
We should all get high on our own supply
We should all get high on our own supply If we – as marketers, agency executives and media professionals – value what we sell we should use it to promote ourselves. → Read More
Mark Read: UK faces 'challenging few months and quarters'
Mark Read: UK faces 'challenging few months and quarters' WPP chief executive recommends brands stay close to customers and get ready to change their work if they need to. → Read More
Mark Read is right to prioritise creativity
Global CCO Rob Rielly is part of WPP's push to be the most creative company in the world. → Read More
Jo Wallace joins MediaMonks as global ECD
Jo Wallace joins MediaMonks as global ECD Former global creative director at Wunderman Thompson will initially work from the UK but is likely to move to the US. → Read More
The industry should applaud Whitaker and Outhwaite-Noel for diving in
Advertising agencies have produced many great directors and it's heartening when rising stars like Thom Whitaker and Danielle Outhwaite-Noel make the leap. → Read More
FCB wins Creative Effectiveness Grand Prix for Michelob Ultra
FCB wins Creative Effectiveness Grand Prix for Michelob Ultra New York shop L&C and fresh fruit and vegetable producer Dole claimed the Creative Business Transformation Grand Prix for Piñatex. → Read More
Brands asking agencies to underwrite media inflation risk an energy cap-style crisis
Brands asking agencies to underwrite media inflation risk an energy cap-style crisis When you're asking for a price lower than your supplier is getting something is going to give. → Read More
David Kolbusz’s parting shot
Campaign spoke to the former Droga5 CCO as he prepared to head Stateside to join Lightning Orchard. → Read More
Campaign's Summer 2022 issue is out now
Ahead of the first in-person Cannes Lions for three years, Campaign has brought together features → Read More
David Kolbusz joins Lightning Orchard as CCO
The agency will rebrand to Orchard following the former chief creative officer at Droga5 London's arrival. → Read More
Dame Helen Mirren and Ian Wright star in youth-focused Cadbury
Ads also star Big Zuu, the rapper and Bafta-winning TV personality, Ellie Simmonds, the five-time gold Paralympic medallist, and broadcaster and former footballer Ian Wright. → Read More
Dame Judi Dench makes first ad appearance in Moneysupermarket spot
TV ad features the former boss in the James Bond franchise, in a similar role. → Read More
Labour Party recruits Lucky Generals
Sir Keir Starmer's party is working with Lucky Generals, as well as longtime collaborator Trevor Beattie. → Read More
What's the truth in the gender pay gap figures?
What's the truth in the gender pay gap figures? There may be conflicting measures of the industry's progress on the gender pay gap, but one thing is obvious – there is more to do. → Read More
David Kolbusz exits Droga5 London
Chief creative officer leaving the Accenture Interactive shop after seven years. → Read More