Luana Spinetti
Business 2 Community
Italy
Contact Luana
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Luana:
SEO Keywords Best Practices for 2019 (for the Win!)
Come the new year, you might be wondering if the keyword SEO whose rules you’ve been adhering to until now will still make sense with the frequent updates in search engine ranking algorithms and manual review standards. It might pleasantly surprise you, but yes: keyword SEO is here to stay. What matters is that you implement best practices all year long to make sure you get the most out of the… → Read More
How to Grow an Audience on Instagram In 4 Weeks
You want to build a successful Instagram account in a month or less, and it’s understandable — you want to lay the foundations of success from day one! But is a 4-week goal realistic? How are you… → Read More
9 Costly Blog Promotion Mistakes to Avoid Like Plague
Blog promotion was never easy for me. The fear of getting 'too salesy' might have played a role, but more often it was a lack of understanding of my audience and, most of all, a lack of planning. The truth is, the 'how to get visitors to my blog?' question doesn't have a unique answer. Blog promotion is really a game of analysis, opportunity, and action - and yes, it's also a game of soft… → Read More
9 Costly Blog Promotion Mistakes to Avoid Like Plague
Blog promotion was never easy for me. The fear of getting 'too salesy' might have played a role, but more often it was a lack of understanding of my audience and, most of all, a lack of planning. The truth is, the 'how to get visitors to my blog?' question doesn't have a unique answer. Blog promotion is really a game of analysis, opportunity, and action - and yes, it's also a game of soft… → Read More
How To Create Effective Content Roundups And Boost Your Traffic
As you work on a roundup piece for your blog or newsletter, you may be thinking something along these lines: 'This piece will generate more traffic and/or subscribers than my other posts or emails, since it circulates ideas and encourages conversation.' Well, that's certainly true. No type of content can spark conversation, social shares and circulate ideas like a good roundup piece. But here's… → Read More
How To Create Effective Content Roundups And Boost Your Traffic
As you work on a roundup piece for your blog or newsletter, you may be thinking something along these lines: 'This piece will generate more traffic and/or subscribers than my other posts or emails, since it circulates ideas and encourages conversation.' Well, that's certainly true. No type of content can spark conversation, social shares and circulate ideas like a good roundup piece. But here's… → Read More
How Super Bloggers Work: Getting Efficient with A Blog Schedule
Managing a blog is not easy work, especially if you strive to publish quality posts that your readers love while you must also make time to develop other products, run your newsletter and social channels, and possibly even publish a few guest posts. If you are just getting started with blogging or y… → Read More
How Super Bloggers Work: Getting Efficient with A Blog Schedule
Managing a blog is not easy work, especially if you strive to publish quality posts that your readers love while you must also make time to develop other products, run your newsletter and social channels, and possibly even publish a few guest posts. If you are just getting started with blogging or you have to leave your blog to handle itself for a while, all of that to-do might sound even more… → Read More
How Super Bloggers Blog: Creating A Blog Schedule That Works
Managing a blog is not easy work, especially if you strive to publish quality posts that your readers love while you must also make time to develop other products, run your newsletter and social chan… → Read More
10 Essential Rules for Effective Snapchat Marketing
According to Statista, Snapchat reached 200 million active users in September 2016. The US user base can count on 37% of users in the 18-24 age group (as of → Read More
10 Essential Rules for Effective Snapchat Marketing
According to Statista, Snapchat reached 200 million active users in September 2016. The US user base can count on 37% of users in the 18-24 age group (as of February 2016), while daily popularity in India was 1% as of July 2015, compared to the 56% of WhatsApp and 51% for Facebook. A social platform on the rise in terms of user base and even of marketing advantage since 2015, but still looked at… → Read More
10 Essential Rules for Effective LinkedIn Marketing
LinkedIn can count on a smaller user base compared to Facebook and Twitter, but the numbers are still relevant for bloggers and social media managers, especially if the niche or industry is B2B. According to Statista, LinkedIn boasted 450 million users in the 2nd quarter of 2016, and the platform is growing. Besides the numbers, though, it's the community that counts. LinkedIn is more than an… → Read More
10 Essential Rules for Effective LinkedIn Marketing
LinkedIn can count on a smaller user base compared to Facebook and Twitter, but the numbers are still relevant for bloggers and social media managers, especially if the niche or industry is B2B. According to Statista, LinkedIn boasted 450 million users in the 2nd quarter of 2016, and the platform is growing. Besides the numbers, though, it's the community that counts. LinkedIn is more than an… → Read More
How to Sell An Online Course On A Non-Popular Topic (And Generate Traffic)
Why should you want to try and sell an online course on a mostly unknown topic? You know anything less than popular will hardly get the attention of your target audience, especially if it requires that you create interest first, because your readers and subscribers might not even know that you offer exists! But you do for a reason: It's because when you bring your message out, you don't want… → Read More
How and Why to Add an Elite Newsletter to Your Blog
You've been running your blog for a while and you've had the chance to talk to your readers, and especially your most supportive fans. While your new blog → Read More
How and Why to Add an Elite Newsletter to Your Blog
You've been running your blog for a while and you've had the chance to talk to your readers, and especially your most supportive fans. While your new blog content might suffice for occasional and even regular visitors, loyal readers are always on the lookout for more from you, because they really trust you as an authority in your niche and they care about you personally, too. Among these loyal… → Read More
10 Essential Rules For Effective Instagram Marketing In 2016
2016 is the year of Instagram. The platform ranks among the top 10 leading social networks worldwide according to Statista. Bloggers in various niches have used it to reach thousands of followers and boost interactions on both their channels and blogs. Whether you decide to make Instagram one of your main SMM channels or just a minor traffic-generation platform, learning how to use it will only… → Read More
How to Grow Your Blog While You’re On Vacation
It's time to go on vacation and enjoy some well-deserved rest. Vacations are great for your health, your social life and even your business, because a fresh, → Read More
How to Get Started With Video Marketing for Your Blog – A Short Guide
According to HubSpot's visual content marketing statistics for Jan 2016, today's web users interact and are much more attracted by visuals than in the past, and → Read More
How to Get Started With Video Marketing for Your Blog – A Short Guide
According to HubSpot's visual content marketing statistics for Jan 2016, today's web users interact and are much more attracted by visuals than in the past, and marketers strive to give visual assets a more prominent role in their strategy. This is not only about compelling images to accompany blog posts or interesting infographics. Video has become an essential asset in a blogger's and a… → Read More