Maura Brannigan
Fashionista
New York, NY, United States
Contact Maura
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Maura:
This Thing's Everywhere: Set Active's Monochrome Athleisure
What's next for the ubiquitous activewear brand made famous by models off duty and TikTokers? → Read More
Shoes Are Finally Getting More Inclusive
A new generation of footwear brands are working to rewrite the traditional definition of who can wear what. → Read More
Hey, Quick Question: Why do Cosmetics Brands Keep Collaborating With Late Artists?
Eye palettes and lipsticks are one small way to keep legacies alive for a new generation. → Read More
The Era of Digital Product Tags Is Nigh
Offering solutions for resale, counterfeiting and more, digital IDs are poised to go mainstream. → Read More
The French-Girl Fashion Myth Has Hit the TikTok Generation
Jeanne Damas's Rouje, among other Parisian "It" brands, is selling it online and off. → Read More
23 Delightfully On-Brand Gifts for the Nancy Meyers Devotee
We're talking oyster plates, straw hats and heaps of oversized cashmere to wear as you gaze out to sea on your beachfront patio. → Read More
27 Actually-Helpful Gifts for Your Friend Who Just Had a Baby
As a new-ish mom myself, I can confirm that new parents the world over will be thrilled with these items. → Read More
What to Expect From Kim Kardashian's New Private Equity Firm
With help from an industry veteran, the Skims founder is setting her sights on other consumer-goods and media companies. → Read More
The Luxury Handbag Brand Quietly Taking Over French Fashion Circles
The Paris-based Polène is a stylish new contender in the leather-goods space. Now, it's going global. → Read More
How to Shop More Sustainably, According to Andrea Cheong
The viral TikTok creator shares her master class in mindful consumption, including five tips anyone can implement. → Read More
Just How Game-Changing Is Dissolvable Packaging?
A new generation of personal-care brands is pioneering water-soluble alternatives to plastic packaging that can disintegrate down the drain. → Read More
'Worn Out' Tells the Story of Fast Fashion's Fall From Grace
Former "InStyle" and Teen Vogue editor Alyssa Hardy spares no detail in her new book that reveals the dark underbelly of our current clothing binge. → Read More
How (and Where) to Resell Your Handbag: A Step-by-Step Guide
The task can be daunting, especially for those new to recommerce. Not anymore. → Read More
How the Hard Rock Cafe T-Shirt Took Over the World
From Paul McCartney to Gen Z. → Read More
In the TikTok Era, Which Drugstore Beauty Brands Will Survive?
In the wake of Revlon's bankruptcy filing and amid a new digital era, there are (at least) two factors that ensure mass-market success. → Read More
J.Crew Has a New Style Star in Olympia Gayot
Not since Jenna Lyons has a J.Crew exec inspired such widespread devotion for her personal style. This time, it's coming from social media. → Read More
How Kirbie Johnson Is Creating the Intersection Between Beauty and Pop Culture
When the podcaster, producer and journalist first moved to Los Angeles, she spray-tanned people for a living. → Read More
The 'Space Cowgirl' Aesthetic Is a Gen-Z Fever Dream
Here's why you're seeing that pink feathered 10-gallon hat everywhere. → Read More
17 TikTok Creators Giving Actually-Good Style Advice
We follow these folks for more than just OOTDs and GRWMs. → Read More
The 'Internal Shower' Is Bullshit
TikTok's recent obsession with gut health is the latest veiled evolution of diet and detox culture. → Read More