Ian Zelaya
AdWeek
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Past articles by Ian:
QR Codes Are Key to Connecting With Customers in a Pandemic
The technology is replacing printed menus, enhancing OOH and making retail experiences safer. → Read More
Study: 6 Consumer Habits That Will Boost OOH Impact in 2021
Consumers in large cities appear to want a break from their smartphones during the pandemic, a feeling that may allow out-of-home advertising to continue thriving in 2021. → Read More
These 10 Brands—Without Super Bowl Ads—Are Hacking the Big Game
Normally, brands that don’t air national ads during the telecast generate Super Bowl buzz with consumer activations in the host city. But as the Covid-19 pandemic continues, many brands decided not to activate in Tampa Bay, and instead are getting creative with efforts to hack the Big Game on Feb. 7 with adjacent digital campaigns and virtual experiences. → Read More
This Verizon-Powered Virtual Art Experience Brings The Met to You
Visitors can explore digital galleries and play games that unlock AR versions of artwork. → Read More
Twitter Billboards Show We Coped With the Horrors of 2020 by Tweeting About It
The social platform's multi-city campaign highlights the most humorous tweets about an endlessly challenging year. → Read More
How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020
It began with an ongoing brief to offer playful relief in a stressful year. → Read More
10 Takeaways From Brand Activations That Adapted to Crisis in 2020
Pivots from HBO Max, Visible, Fisher-Price and more offer lessons for marketers to apply to future activations. → Read More
Hinge Unveils Redesign That Aims to Streamline the Online Dating Process
Illustrations and new prompt features cater to singles trying to find love in a pandemic. → Read More
The Dodo Reimagines Experiential Franchise With Virtual Guidance for Dog Owners
The animal brand's first at-home edition offers tools for treating, playing and pampering four-legged friends. → Read More
A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant
A suspenseful experience for The Flight Attendant with Kaley Cuoco. → Read More
Beyoncé and Peloton Launch Music-Fueled Partnership Celebrating HBCUs
The entertainer will work with the fitness brand to curate music-fueled classes as part of a multiyear deal. → Read More
Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram
The media brand's food vertical offers 2 days of interactive cooking demos and chats via Instagram. → Read More
How Do You Create a Successful Brand Collaboration in a Crowded Market?
Experts say partnerships should opt for functionality and long-term value over buzzy promotions. → Read More
Wendy’s Invites Consumers to Escape a Spooky Halloween Drive-Thru
The brand launched a three-day contactless stunt in Los Angeles for Halloween. → Read More
Jägermeister Launches Call to Action to Save 15 Remaining Lesbian Bars in the US
The liqueur brand launched an online campaign and PSA that calls on people to help the 15 remaining spaces stay open during the pandemic. → Read More
HBO Brings Lovecraft Country Into the Real World With Drive-In Event
The network teamed up with Giant Spoon to create a spooky event that creatively weaved in Covid-19 safety protocols. → Read More
How Resy Produced a 10-Course Tasting Experience in a Pandemic
The reservation platform created a drive-thru restaurant with notable L.A. chefs. → Read More
Postmates Banks on Pop Culture and Plinko to Engage Consumers
Delivery app's experiment with gamified email and online campaigns garners high engagement. → Read More
This Virtual Toy Museum Celebrates 90 Years of Fisher-Price
The Mattel-owned brand's Instagram experience offers exhibits curated by decade and a gift shop. → Read More
Hyundai’s Drive-Thru Outdoor Museum Celebrates Latinx Artists
The auto brand partnered with the Museum of Latin American Art and Art of Elysium for Hispanic Heritage Month. → Read More