Ian Zelaya, AdWeek

Ian Zelaya


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Past articles by Ian:

QR Codes Are Key to Connecting With Customers in a Pandemic

The technology is replacing printed menus, enhancing OOH and making retail experiences safer. → Read More

Study: 6 Consumer Habits That Will Boost OOH Impact in 2021

Consumers in large cities appear to want a break from their smartphones during the pandemic, a feeling that may allow out-of-home advertising to continue thriving in 2021. → Read More

These 10 Brands—Without Super Bowl Ads—Are Hacking the Big Game

Normally, brands that don’t air national ads during the telecast generate Super Bowl buzz with consumer activations in the host city. But as the Covid-19 pandemic continues, many brands decided not to activate in Tampa Bay, and instead are getting creative with efforts to hack the Big Game on Feb. 7 with adjacent digital campaigns and virtual experiences. → Read More

This Verizon-Powered Virtual Art Experience Brings The Met to You

Visitors can explore digital galleries and play games that unlock AR versions of artwork. → Read More

Twitter Billboards Show We Coped With the Horrors of 2020 by Tweeting About It

The social platform's multi-city campaign highlights the most humorous tweets about an endlessly challenging year. → Read More

How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020

It began with an ongoing brief to offer playful relief in a stressful year. → Read More

10 Takeaways From Brand Activations That Adapted to Crisis in 2020

Pivots from HBO Max, Visible, Fisher-Price and more offer lessons for marketers to apply to future activations. → Read More

Hinge Unveils Redesign That Aims to Streamline the Online Dating Process

Illustrations and new prompt features cater to singles trying to find love in a pandemic. → Read More

The Dodo Reimagines Experiential Franchise With Virtual Guidance for Dog Owners

The animal brand's first at-home edition offers tools for treating, playing and pampering four-legged friends. → Read More

A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant

A suspenseful experience for The Flight Attendant with Kaley Cuoco. → Read More

Beyoncé and Peloton Launch Music-Fueled Partnership Celebrating HBCUs

The entertainer will work with the fitness brand to curate music-fueled classes as part of a multiyear deal. → Read More

Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram

The media brand's food vertical offers 2 days of interactive cooking demos and chats via Instagram. → Read More

How Do You Create a Successful Brand Collaboration in a Crowded Market?

Experts say partnerships should opt for functionality and long-term value over buzzy promotions. → Read More

Wendy’s Invites Consumers to Escape a Spooky Halloween Drive-Thru

The brand launched a three-day contactless stunt in Los Angeles for Halloween. → Read More

Jägermeister Launches Call to Action to Save 15 Remaining Lesbian Bars in the US

The liqueur brand launched an online campaign and PSA that calls on people to help the 15 remaining spaces stay open during the pandemic. → Read More

HBO Brings Lovecraft Country Into the Real World With Drive-In Event

The network teamed up with Giant Spoon to create a spooky event that creatively weaved in Covid-19 safety protocols. → Read More

How Resy Produced a 10-Course Tasting Experience in a Pandemic

The reservation platform created a drive-thru restaurant with notable L.A. chefs. → Read More

Postmates Banks on Pop Culture and Plinko to Engage Consumers

Delivery app's experiment with gamified email and online campaigns garners high engagement. → Read More

This Virtual Toy Museum Celebrates 90 Years of Fisher-Price

The Mattel-owned brand's Instagram experience offers exhibits curated by decade and a gift shop. → Read More

Hyundai’s Drive-Thru Outdoor Museum Celebrates Latinx Artists

The auto brand partnered with the Museum of Latin American Art and Art of Elysium for Hispanic Heritage Month. → Read More