China Louise Martens
CMSWire.com
Boston, MA, United States
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Past articles by China:
Remember Your Pre-Pandemic Plans?
When planning your organization’s strategy for 2020 back in 2019, chances are you didn’t factor in the impact of a worldwide pandemic. → Read More
When it Comes to Personalization, Think IA Before AI
“Taxonomy is probably the most commonly overlooked element of a personalization strategy,” said Lindy Roux, VP and managing director of Tendo Communications. → Read More
Align Self-Service Customer Support With Every Stage of the Customer Journey
A gulf is opening between customer service leaders and laggards, and the pandemic is widening that gap. → Read More
How 4 Organizations Are Benefiting From Taking an Agile Marketing Approach
Organizations eager to embrace Agile marketing techniques must first educate and prepare their teams on the benefits and reasons for adopting the approach. → Read More
Marketers: These 6 Interviewing Tips Will Help You Uncover Content Gold
As brands increasingly move content marketing efforts in house, marketers should sharpen their interviewing skills to mine for content gold. Here's how. → Read More
You Can't (or Shouldn't) Have Digital Marketing Without Customer Experience
Not all of a customer’s experience is digital marketing — but all marketing is definitely part of a customer’s experience. → Read More
How to Create Content With Purpose
Fuzzy goals, unclear audiences, missing calls to action: just a few reasons your content efforts are failing to deliver. Here's how to turn that around. → Read More
Jonah Berger: Make Marketing Part of the Experience, Not an Interruption
Jonah Berger discusses what makes one customer experiences more engaging than another in this DX Leaders Interview → Read More
Katrina Schiedemeyer: Develop Non-CX Talent as VoC Program Ambassadors
Katrina Schiedemeyer of Oshkosh shares her best-practice advice on building a VoC program and explains the complementary role employee engagement plays. → Read More
Stephanie Moritz: Use Design Thinking to Become Truly Customer-Centric
Stephanie Moritz of the American Dental Association discusses the ADA's digital transformation journey and more in our latest DX Leaders interview. → Read More
Francisca Hawkins: 'Employee Experience Cannot Be an Afterthought'
Francisca Hawkins of Philz Coffee discusses shaping digital products, the importance of employee experience in digital customer experiences and more. → Read More
Kate Stewart: Build DX Teams Who Complement and Challenge Each Other
Kate Stewart of the CBC discusses personalization, platform migration challenges and the elements of successful agile teams in our latest DX Leaders interview. → Read More
Mike Berry: Martech Success Requires Big-Picture Vision
Shutterfly's Mike Berry discusses the ongoing evolution of martech; best-practices for martech migration; and the use of personalization in 1:1 marketing. → Read More
Mark Nardone: Take a Nuanced Approach to VoC, Customer Advocacy
PAN Communications' Mark Nardone discusses his approach to VoC programs, best practices for creating customer advocates and more. → Read More
Sav Khetan: ‘Un-Silo’ Your Data Foundation to Enable Personalized Digital Experiences
Tealium's Sav Khetan discusses balancing personalization and customer privacy, the state of digital marketing and more in our latest DX Leaders interview. → Read More
Sean Ginevan: Measure Improvements to Understand DCX Success
Sean Ginevan of Google shares the likely impact of AI, AR and IoT on CX and why the lines between online and offline experiences are blurring. → Read More
Jean-Marc Bellaiche: Use Behavioral Data for Customers’ Personalization, Privacy Needs
Contentsquare's Chief Strategy Officer shares his thoughts on providing optimal digital customer experiences; the impact of AI and other emerging technologies. → Read More
Anju Visen-Singh: Close Digital Experience Gaps With Stronger Data Science Capabilities
Anju Visen-Singh of the University of Calgary shares DX lessons business can take from higher ed, discusses CX consistency and more in our DX Leaders series. → Read More
André König: Democratize Emerging Technologies to Realize True Change
André König discusses the impact of emerging tech on customer experience, the changing nature of work and more in our latest DX Leaders interview. → Read More
Micki Collart: 'Seek Ubiquity First,' Then Provide Consistency in Experiences
Arm Treasure Data's Micki Collart discusses the impact of AI and IoT on customer experience; the state of digital marketing and more. → Read More