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Communicators can derive key career lessons from the award-winning New Yorker writer. Consider these three essentials. Ronan Farrow’s lighting-in-a-bottle rise to journalistic prominence holds lessons for communicators. His Harvey Weinstein exposé, published in October 2017, led to a new contract with The New Yorker, a shared Pulitzer Prize with The New York Times, a book deal and … → Read More
At its core, content marketing works. Those who get it wrong generally don't have issues with the concept, but rather with the application. → Read More
At its core, content marketing works. Those who get it wrong generally don't have issues with the concept, but rather with the application. → Read More
If you’re personalizing content based on superficial details or setting generic triggers, you could be missing out on a big sales bump. Marketing automation is powerful, but it’s far from foolproof. You need a robust strategy to guide it. Here are three common marketing automation mistakes, along with tips to avoid those costly blunders: 1. … → Read More
Most marketing and advertising tech trends are focused on acquisition. That's a mistake. → Read More
Three key LinkedIn networking tactics that actually work. → Read More
For example, it's almost impossible to reach hard-to-reach people like CEOs with inbound marketing. → Read More
Jeff Bezos built the most valuable company in the world in part by "focusing on the things that don't change." → Read More
Marketing automation campaigns are relatively straightforward. However, there are a lot of levers and variables that dictate success. → Read More
You've probably heard something like this for years: "Business buyers are logical, while consumers are emotional." Not exactly. → Read More
Marketers can’t just focus on filling the top of the funnel. Instead, place a greater focus on frequency over reach. → Read More
Turn content pieces into evergreen, retargeting ad campaigns that will constantly nurture people at each stage of your funnel. → Read More
If there’s no proactive process in place to hold people accountable you’re left with the kind of chaos that can waste time and money. → Read More
Growth hacking is intended to be the most efficient strategy for business growth, but is it still relevant? → Read More
For example, qualify influencers before sending out free products -- and spell out exactly what you're expecting from them. → Read More
Common mistakes made when managing remote teams that decrease performance. → Read More
I've never seen one tactic make or break success in marketing. Instead, it's usually one of these three things. → Read More
First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. → Read More
You don't necessarily have to reinvent the wheel or be first to try a strategy. But try something different so you're not competing head-on with your rivals. → Read More
Neil Patel shares the first pitfalls he encountered, so you don't have to. → Read More