George Slefo
Advertising Age
Chicago, IL, United States
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Past articles by George:
Study suggests contextual ads are more cost-efficient than behavioral advertising
A new study from GumGum sought to answer the question, and worked Dentsu Aegis and brands such as Sephora to find out. → Read More
Why DraftKings brought its marketing in-house
Co-founder and president Matt Kalish discusses the company’s marketing strategy, the upcoming football season, esports and what advertising channels it finds most effective. → Read More
Fortnite is giving away anti-Apple swag in an upcoming video game tournament
Epic Games will reward users with prizes including the 'Tart Tycoon,' a playable character that portrays the iPhone maker as a villainous executive. → Read More
Twitch's head of sales chats about the pandemic, partnerships—and poop?
Sarah Iooss explains how the recent explosion in hours streamed is attracting business from brands like Doritos, Bud Light Seltzer and Verizon. → Read More
Twitch's head of global sales chats about the pandemic, partnerships—and poop?
Sarah Iooss explains how the recent explosion in hours streamed is attracting business from brands like Doritos, Bud Light Seltzer and Verizon. → Read More
Verizon, AT&T and T-Mobile compete for school deals in distance-learning bonanza
The three wireless carriers are also donating large amounts of in-kind services and technology to schools and students most in need. → Read More
Apple's move to steer more traffic directly to its News app catches publishers by surprise
Publishers tell Ad Age that Apple did not inform them about a software change that redirects user traffic from their website to its News+ app. → Read More
LinkedIn says it's caught in a 'cat-and-mouse game' of COVID-19 misinformation
The business-focused platform is grappling with the same problems as other social media giants, and today said it's removing posts containing misinformation. → Read More
Apple's move to bolster News app draws criticism
Industry executives voice concern about a new Apple update that will redirect consumers to its News+ app instead of their website, even if the person clicked a link through a search on Google or Twitter. → Read More
T-Mobile says it's now the second-largest carrier. Forrester analyst says that's 'bunk'
AT&T might still be the nation's second-largest wireless provider — it all depends on how you look at the numbers, which, one analyst says, don't matter. → Read More
Google tunes into digital audio with new ad products to aid buying and selling
The search giant debuted a slew of new tools for publishers and marketers, and says it is working to introduce similar features for podcasts. → Read More
With cookies on the way out, brands search for solutions
As new options emerge, they will address critical advertiser capabilities including ad targeting and user privacy. → Read More
Google updates ad policies ahead of November election
Google's new policies take effect in September when political ad spend historically ramps up. → Read More
Apple, Google not invited to industry-wide effort aimed at solving identity crisis
Group says it intends to develop its own standards based on industry-wide consensus → Read More
Google reports first-ever quarterly decline
Although the company's overall ad revenue fell, bright spots included strong demand from direct response advertisers on YouTube and growth in commerce. → Read More
Everything advertisers need to know about Facebook, Google, Amazon and Apple's big day in Washington
Congress exposes all the dirty tricks they claim big tech companies use to squash rivals—including you. → Read More
An inside look at the Justice Department's antitrust case against Google
Publishers, ad executives reveal the questions on government questionnaires. → Read More
Spotify earnings signal a return to normalcy among listeners
The number of consumers listening to audio in their vehicles has returned to near pre-COVID levels, while the number of hours streamed have also returned to pre-pandemic levels. → Read More
The Consumer Electronics Show goes digital in 2021
The electronics extravaganza is moving to an all-digital format next year, making it the first industry tentpole event to adopt an online-only format for 2021. → Read More
Podcast advertising is winning over Madison Avenue, with more upfront buys: IAB
Despite global pandemic, podcast ad revenue will near $1 billion in 2020, says a new report from the Interactive Advertising Bureau. → Read More