Mike Baker
Crimson Hexagon
Boston, MA, United States
Contact Mike
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Mike:
Competitive Analysis is Customer Analysis
Analyzing your competitors—whether it is through traditional market research or through real-time social media analytics—goes way beyond the simple head-to-head between you and a rival. We discuss how customer insights is critical to competitive intelligence. → Read More
Use Industry Analysis to Deliver the Food the Dogs Want to Eat
Market is the only thing that matters. So says Marc Andreessen, cofounder of venture capital firm Andreessen Horowitz. You can have a stellar product, and a great team building it, but if the market isn’t there to buy, your company can’t go anywhere. This makes finding, and appealing to, the right market one of your most crucial tasks. This is true not just for new brands trying to find their… → Read More
Post-Launch Campaign Optimization With Social Media Analytics
Social media analytics can inform brands on their campaign's performance. We lay out a simple framework for how brands and agencies can use social media data to measure and improve active campaigns. → Read More
6 Must-Reads About Instagram’s Upcoming API Changes
Hashtag analysis capabilities remain in tact for businesses after deprecation of the Platform API → Read More
How Images can be Translated into Valuable Insights for Your Brand
Learn how image analytics can give brands superior insight into how they're perceived by increasingly visual-oriented audiences - most notably, teens. → Read More
Behind Enemy Lines: Understanding Your Competitor’s Audience
A deep understanding of your competitor’s target audience is an incredibly powerful way for your own company to expand into a new market or better target an existing one. In this post, we’ll help brands use social media data to analyze their competitors’ audiences. → Read More
Behind Enemy Lines: Tracking the Health of Your Competitors
How social media data can be used to gather consumer insights about your competitors too. → Read More
Brand’s Social Media Analytics Scorecard
Measuring brand health through social media analytics in five key metrics. → Read More
The Three Types of Brand Crisis
What are the 3 most common types of brand crisis? → Read More
Finding Out What Consumers Really Want
Social media and public online data combine to create a goldmine for modern consumer insights. → Read More
How Marketers Can Harness Consumer Insights from Social Data
Learn how brand managers can use online conversations to gain insight into how their brand is perceived by consumers and what might be done to sustain or improve it. → Read More
Drive Marketing Decisions with Insights from Online Data
Learn how marketing executives can leverage the expanse of online consumer data to identify unique insights and targeted opportunities with ease. → Read More
What are Consumer Insights?
Learn exactly what are consumer insights and how they can drive your business, from Crimson Hexagon's point of view. → Read More
4 Examples of Why a Bigger Data Library Leads to Better Consumer Insights
Learn the four ways a bigger data library leads to better consumer insights from Crimson's blog. → Read More
Q&A: Gary King On His Role in Facebook’s Groundbreaking New Research
Dr. King, who also leads the Institute for Quantitative Social Science at Harvard, developed the industry-academic model that will be used for the Facebook research initiative. → Read More
Our Favorite Artificial Intelligence Articles of Q1 2018
Crimson summarizes our favorite artificial intelligence articles of Q1 2018 in this blog post. Read it to hear about the latest in AI. → Read More
11 Best Practices for Online Consumer Insights
Learn 11 best practices for online consumer insights in Crimson's blog post, including analyzing audience affinities and reviewing historical data. → Read More
The Market Research Process
Crimson explains how online consumer conversations can fuel the market research process in this blog that features analysis tips. → Read More
4 Ways Online Consumer Insights Can Boost Your Brand
Crimson discusses four ways online consumer insights can boost your brand in this post, from analyzing competitors to how to leverage image analysis. → Read More
AI-Powered Campaign Analysis
Understand how AI-powered campaign analysis can give you better insights on what makes a campaign successful (or not) in this blog post. → Read More