Lisa Nirell, CMO.com

Lisa Nirell

CMO.com

Washington, DC, United States

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Recent:
  • Unknown
Past:
  • CMO.com
  • Fast Company

Past articles by Lisa:

Innovation Is A Priority, But Obstacles Remain: Study

More than 100 senior marketers surveyed cited three main factors standing in their way. → Read More

Marketing And Sales Alignment: Mystical Or Methodical?

CMOs need to be willing to release any fixed definitions of our profession and be comfortable with shared revenue accountability. → Read More

Pura Vida: Marketing Lessons From A Spiritual Retreat

My husband and I recently returned from Blue Spirit Retreat Center in Costa Rica. The center embodies "pura vida." The mantra–meaning "pure life"--has a deep meaning to the Costa Ricans. Your only method to reach the center is a rocky, three-hour shuttle crawl from Liberia Airport. When you finally reach the center, you are greeted by the haunting, guttural sounds of howler monkeys. You soon… → Read More

Which CMOs Are Spreading The ‘Customer Love’ In 2016?

Love is in the air this month, and Valentine’s Day, of course, is likely responsible. Much about the genesis of the holiday, and even who this St. Valentine was, is lost in the fog of time. One legend has it he was a priest in third century Rome who helped soldiers get married; another tells the tale of the imprisoned Valentine who, having fallen in love with his jailer’s daughter, sent her a… → Read More

The Trouble With Mindfulness Training

There's no clear, widely agreed-upon definition for what mindful leadership actually looks like in practice. → Read More

5 Rules For Winning Over The C-Suite

How do you rank yourself among your C-suite colleagues? Make sure you're speaking the same language when it comes to driving growth. → Read More

Four Ways to Trigger a Digital Marketing Disaster

Marketers have more career choices and growth opportunities than they have in decades, and marketing, compared to other departments, is perceived as a hotbed for innovation. That's the good news. → Read More

10 Quick Tips To Help You Save Time And Restore Your Creativity

To be mindful, decisive, and creative, we need to make room for our own true brilliance to shine. These tips will help. → Read More

3 Ways Marketers Can Stay Informed And Inspired

Looking for entertaining ways to stay up on industry trends? Try these tips. → Read More

How You Can Up Your Marketing Game In 2015

Say goodbye to "order taker marketing" with these insights on staying ahead of the curve. → Read More

6 Ways Marketers Can Weather Any Storm With Their Chief Financial Officers

Here's how to work together with your Chief Financial Officer and finally make peace with your company's finances. → Read More

Why You Should Become Best Friends With Your Company's Chief Financial Officer

Chief Financial Officers are quickly becoming something akin to the CEO's consigliere, one of the many reasons marketers need to align themselves with... → Read More

How Marketing Leaders Can Secure a Seat in the C-Suite

"CEOs are from Mars; CMOs are from Venus." That is one of my favorite lines from the former CEO of Eloqua, Joe Payne. And ten years after the birth of marketing automation, there is still plenty CMO turmoil and distrust in the executive s... → Read More

Five Troubling Demand Creation Trends

I recently hosted a conversation with Jascha Kaykas-Wolff, the CMO of MindJet in San Francisco, CA. My private CMO community participated in this call. We discussed The Future of Demand Creation. In this session, Jascha and I shared our insights on:... → Read More

The Secret Ingredients to a Stellar 2014 Marketing Plan

It doesn't matter how busy you are. If you want to successfully market your business you need a plan. Here's seven steps to get you there. → Read More

Cash, Lies and ROI, Redux: 3 Signs Your Marketing Budget Is A Flight Risk

First, it's important to understand why budgets are growing. In my CMO peer groups, I'm seeing four main reasons: → Read More

5 Strategies To Break Your Bad Marketing Habits

Stop creating confusing and useless content and transform your marketing messages into something that's actually useful. → Read More

Are Modern Marketers Menaced By Mergers?

What do a Mercedes E320 convertible and the future of marketing have in common? Plenty starting with blind spots. → Read More

Breaking 5 Bad Content Marketing Habits That Need To Be Stopped

Because marketers have more in common with Walter White than they might realize. → Read More