Lisa Nirell
CMO.com
Washington, DC, United States
Contact Lisa
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Lisa:
6 Radical Steps To Building Professional Resilience
Marketers are working in the midst of dramatic business shifts. It’s exciting. And it’s hard. A few steps forward might be followed by a few steps back. But every setback presents an invitation to practice resilience. → Read More
6 Radical Steps To Building Professional Resilience
Marketers are working in the midst of dramatic business shifts. It’s exciting. And it’s hard. A few steps forward might be followed by a few steps back. But every setback presents an invitation to practice resilience. → Read More
Innovation Is A Priority, But Obstacles Remain: Study
More than 100 senior marketers surveyed cited three main factors standing in their way. → Read More
Marketing And Sales Alignment: Mystical Or Methodical?
CMOs need to be willing to release any fixed definitions of our profession and be comfortable with shared revenue accountability. → Read More
Pura Vida: Marketing Lessons From A Spiritual Retreat
My husband and I recently returned from Blue Spirit Retreat Center in Costa Rica. The center embodies "pura vida." The mantra–meaning "pure life"--has a deep meaning to the Costa Ricans. Your only method to reach the center is a rocky, three-hour shuttle crawl from Liberia Airport. When you finally reach the center, you are greeted by the haunting, guttural sounds of howler monkeys. You soon… → Read More
Which CMOs Are Spreading The ‘Customer Love’ In 2016?
Love is in the air this month, and Valentine’s Day, of course, is likely responsible. Much about the genesis of the holiday, and even who this St. Valentine was, is lost in the fog of time. One legend has it he was a priest in third century Rome who helped soldiers get married; another tells the tale of the imprisoned Valentine who, having fallen in love with his jailer’s daughter, sent her a… → Read More
The Trouble With Mindfulness Training
There's no clear, widely agreed-upon definition for what mindful leadership actually looks like in practice. → Read More
5 Rules For Winning Over The C-Suite
How do you rank yourself among your C-suite colleagues? Make sure you're speaking the same language when it comes to driving growth. → Read More
Four Ways to Trigger a Digital Marketing Disaster
Marketers have more career choices and growth opportunities than they have in decades, and marketing, compared to other departments, is perceived as a hotbed for innovation. That's the good news. → Read More
10 Quick Tips To Help You Save Time And Restore Your Creativity
To be mindful, decisive, and creative, we need to make room for our own true brilliance to shine. These tips will help. → Read More
3 Ways Marketers Can Stay Informed And Inspired
Looking for entertaining ways to stay up on industry trends? Try these tips. → Read More
How You Can Up Your Marketing Game In 2015
Say goodbye to "order taker marketing" with these insights on staying ahead of the curve. → Read More
6 Ways Marketers Can Weather Any Storm With Their Chief Financial Officers
Here's how to work together with your Chief Financial Officer and finally make peace with your company's finances. → Read More
Why You Should Become Best Friends With Your Company's Chief Financial Officer
Chief Financial Officers are quickly becoming something akin to the CEO's consigliere, one of the many reasons marketers need to align themselves with... → Read More
How Marketing Leaders Can Secure a Seat in the C-Suite
"CEOs are from Mars; CMOs are from Venus." That is one of my favorite lines from the former CEO of Eloqua, Joe Payne. And ten years after the birth of marketing automation, there is still plenty CMO turmoil and distrust in the executive s... → Read More
Five Troubling Demand Creation Trends
I recently hosted a conversation with Jascha Kaykas-Wolff, the CMO of MindJet in San Francisco, CA. My private CMO community participated in this call. We discussed The Future of Demand Creation. In this session, Jascha and I shared our insights on:... → Read More
The Secret Ingredients to a Stellar 2014 Marketing Plan
It doesn't matter how busy you are. If you want to successfully market your business you need a plan. Here's seven steps to get you there. → Read More
Cash, Lies and ROI, Redux: 3 Signs Your Marketing Budget Is A Flight Risk
First, it's important to understand why budgets are growing. In my CMO peer groups, I'm seeing four main reasons: → Read More
5 Strategies To Break Your Bad Marketing Habits
Stop creating confusing and useless content and transform your marketing messages into something that's actually useful. → Read More
Are Modern Marketers Menaced By Mergers?
What do a Mercedes E320 convertible and the future of marketing have in common? Plenty starting with blind spots. → Read More