Kendra Clark
The Drum
New York, NY, United States
Contact Kendra
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Past articles by Kendra:
Why VaynerMedia's 130 strategists all added 'post creative strategist' to their titles
The agency is leveling up its model to put social listening and engagement with real consumers at the heart of creative strategy. → Read More
iHeartMedia harnesses AI to power new brand safety tools for podcast advertisers
Brands seeking to advertise in the increasingly hot podcasting space will gain the ability to assess ‘brand suitability’ in advance of campaign deployment with new tools from iHeartMedia and Sounder. → Read More
Representation dips for women, increases across race and ethnicity in adland, data finds
New numbers from industry group She Runs It finds that while diversity, equity and inclusion in the advertising and media space are increasing in some capacity, they’re lagging behind in other critical ways. → Read More
At ANA Media, measurement's future is hotly debated: 'We need multiple measuring sticks'
Measurement took center stage at this year’s ANA Media conference, with experts spelling out bold predictions. → Read More
Overheard at ANA Media: ‘We need to invest in socially-conscious media’
This week, media pros are convening in Orlando, Florida to discuss everything from prioritizing sustainability in the media supply chain to tackling the ongoing challenge of multi-screen media measurement. Here are some of the juciest tidbits. → Read More
M&M’s spokescandies make their Super Bowl return, but at what cost? Marketing pros react
The iconic ‘spokescandies’ are back – but did the buzz-generating stunt actually work? Marketing experts debate. → Read More
Peta condemns Budweiser's treatment of iconic Clydesdales ahead of Super Bowl LVII
Ahead of Super Bowl Sunday, animal rights organization Peta is calling out beer giant Anheuser-Busch for docking the tails of its famed Clydesdales – a cosmetic practice that veterinary groups deem unethical. → Read More
Twitter to begin splitting ad revenue with creators who are subscribed to Twitter Blue
Twitter is following in the footsteps of competitors who have long compensated independent creators for the advertising revenue they attract. → Read More
Succession's Brian Cox to Serena: Michelob Ultra drops A-list Caddyshack Super Bowl ad
The AB InBev-owned beer brand is placing its bets on golf with two in-game ads, an apparel collection with Devereux Golf and new partnerships with Netflix and Instacart. → Read More
Data Privacy Day 2023 marks 'a point of inflection for the ad industry,' per experts
Ahead of Data Privacy Day tomorrow, experts across the privacy and media space explain what makes this moment in time so crucial for consumers, advertisers and publishers. → Read More
Trump's Instagram & Facebook reinstatement won’t cause marketers to riot yet, experts say
While the reinstatement of Donald Trump’s Twitter account in November had some advertisers packing up in protest, many will strike a different tune with Meta-owned Facebook and Instagram, experts predict. → Read More
Marketers on high alert with DOJ ‘out for Google’s blood,’ experts say
Google’s ad business is under the gun, thanks to a new antitrust lawsuit brought by the DOJ and a handful of US states. The development has some experts saying that Google's days of marketplace dominance are limited. → Read More
As AB InBev’s exclusive Super Bowl reign comes to an end, the beer wars get fizzy
Will the Budweiser parent maintain its dominance in the Super Bowl? Beer market analysts and brand leaders weigh in. → Read More
Instagram, Facebook and Messenger’s new ad privacy controls explained
Meta app users will now be able to manage account settings – including new advertising controls – in one, centralized location. The changes may be part of a larger ploy by the tech company to regain dominance in the ad market. → Read More
Experts share the ‘silver lining’ for ad agencies during an economic downturn
It’s not all gray skies for ad agencies facing the threat of a recession. In fact, for agencies, there are a handful of benefits to potential economic headwinds, insiders and analysts say. → Read More
New Instagram interface to nix Shop tab and deprioritize TikTok competitor product Reels
The social media giant’s new design will see the Shop tab axed and Reels booted from its centralized position in the user interface. → Read More
From booze lockers to fitness tracker freebies, how beverage brands celebrate Dry January
With more consumers ditching booze for at least a month, alcoholic and nonalcoholic beverage brands alike are finding new ways to engage fans. → Read More
Assembly debuts Clean Media Lab to help clients decarbonize their media investments
The Stagwell-owned omnichannel media agency will launch a new media service designed to help brands achieve their sustainability goals. → Read More
US Ad of the Day: Virgin Voyages remakes Culture Club’s ‘Karma Chameleon’
The cruise line has released a boisterous and bright music video that brings viewers on a whirlwind tour of a day onboard a Virgin Voyage. → Read More
M&M’s spotlights women ‘flipping the status quo’ with new Purple character
The candy brand aims to advance its inclusivity agenda with a new series of initiatives to support and recognize boundary-breaking women. → Read More