Tripp Mickle
Wall Street Journal
Monmouth Junction, NJ, United States
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Past articles by Tripp:
Tech Giants Turn to a Classic Recruitment Tool: Cash
Alphabet adopted a new cash bonus plan that lets the company give employees bonuses of nearly any size and Amazon is doubling its cap on base pay as the lure of stock awards fade. → Read More
Facebook, Apple and Other Tech Giants Face Rising Pressure Over Ukraine
Facebook, Apple, Google and other tech giants face rising pressure to respond to the conflict in Ukraine, which some analysts think could accelerate the fracturing of the internet into ‘the spinternet.’ → Read More
Google Set to Cap Blockbuster Year With Sales Gains
The search giant’s profits nearly doubled in 2021, analysts forecast, as regulatory pressure intensified. → Read More
Heavy Metal Bands Find Subtle Notes Selling Fancy Whiskey
Metallica, Slipknot, Gwar, Anthrax and Motörhead are branding small-batch whiskey; ‘honeysuckle and lily’ → Read More
YouTube Shuts Division for Original Programming
The unit launched “Cobra Kai,” but most shows never gained traction with viewers. → Read More
Google to Pursue Pentagon Cloud-Computing Contract
The company pulled out of the bidding for a similar project three years ago amid employee complaints about doing work for the military. → Read More
Google Poised to Ride Hot Ad Market to a Record Quarter
The search giant’s revenue growth is projected to be its highest in 14 years, as smaller businesses pour money into digital ads. → Read More
Google CEO Sundar Pichai Calls for Government Action on Cybersecurity, Innovation
Sundar Pichai said the U.S. government should take a more active role in policing cyberattacks and encouraging innovation with policies and investments. → Read More
How YouTube Makes Sure Its Hitmakers Don’t Stumble
The site has spent more than a decade building an in-house agency for digital superstars, drawing ad sales, sponsorships and other revenue. “There’s been a lot of opportunities that have come my way.” → Read More
Google, Battling Amazon, Tries an E-Commerce Makeover to Win Back Advertisers
The internet giant is giving its product search pages a makeover after two decades of shifting strategies have left it playing catch-up for online retail ad dollars. → Read More
Google Delays Voluntary Return-To-Office Until Jan. 10
The Alphabet unit becomes the latest large company to extend work-from-home protocols amid rising Covid-19 infections and hospitalizations. → Read More
Waymo Opens Robotaxi Service in San Francisco for Ride Hailing
Google’s sister company is offering driver-supported rides to some residents in a business model test case. → Read More
Is Your Oven Stuck on 350 Degrees? It’s Not Broken, It’s in Sabbath Mode.
A feature designed to help Jewish users abide by religious laws confuses cooks of many faiths; ‘I pray to God I never do it again.’ → Read More
Sonos Scores Legal Win in Patent Battle With Google
Findings by a U.S. trade judge in a dispute over some of Google’s phone and speaker products could lead to an import ban. → Read More
Where Google’s Advertising Chief Searches for Insight
Lorraine Twohill turns to executives from the fields of marketing, film and tech for advice on how to focus her time, hire well and survive as a working mom. “You’ve got to be there for the moments that matter.” → Read More
Google Should Be Treated as Utility, Ohio Argues in New Lawsuit
The case adds to the legal woes confronting the company, which also faces antitrust lawsuits from the Justice Department and a separate consortium of states led by Colorado and Texas. → Read More
Google Removes Diversity Executive Over Blog Post About Jews
Kamau Bobb has apologized for a 2007 post saying Jews had an “insatiable appetite for war.” → Read More
Google Plans to Double AI Ethics Research Staff
Vice President of Engineering Marian Croak also said CEO Sundar Pichai has committed to boost the budget of a team tasked with evaluating code and product to avert harm, discrimination and other problems with AI. → Read More
Trump Is Still Banned on YouTube. That Could Change.
The video-sharing service has provided limited information on its call to suspend the former president and has said it is continuing to monitor the threat of violence in the wake of the Capitol riot by his supporters. → Read More
Google Adopts Hybrid Workweek, With 20% of Its Employees to Work Remotely
Google is adopting a hybrid workweek, allowing 20% of employees to work remotely, according to a company email, with most employees spending three days in the office and two days working elsewhere. → Read More