Jennifer Spencer
Entrepreneur
San Francisco Bay Area, CA, United States
Contact Jennifer
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jennifer:
Here's Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)
When properly implemented, influencer marketing can bolster your ROI to new heights. → Read More
The 4 Most Common Business Setbacks and How to Recover
Many entrepreneurs will face at least one of these over the course of their career. → Read More
4 Strategies for Better Email Marketing
Proven strategies to get your ecommerce brand on track. → Read More
Is Your Business Idea Any Good? 5 Indicators That It Isn't
Remember fidget spinners? Be careful not to build your business around a fad -- and four other important tips. → Read More
Does Your Startup Need a Competitive Advantage? Here Are 4 Things That Every Consumer Craves
Fulfilling customers' needs and desires should always be job No. 1 for your business. → Read More
6 'Win-Win' Ways to Deal With Toxic Employees (Without Causing Lasting Damage)
Dealing with difficult employees is tough. Tougher? Dealing with them without causing harm to your team as a whole. → Read More
4 Tech Trends Shaping the Future of Media and Entertainment
We've all heard about AR, VR and blockchain, but what exactly are entertainment and media businesses doing with these technologies? → Read More
5 Highly Effective, Time-Saving Ways For Founders To Get Free PR
Stop! Step away from that press release, and instead consider ... video. → Read More
3 Ways That Even 'Nonhuman' AI Can Help You Build More Meaningful Relationships With Your Customers
How about immediate customer feedback, efficient customer support and personalization? → Read More
Will Your Product Launch Be a Success? 4 Signs It Won't Be.
The truth is, most product launches fail for two very simple reasons, both of which you've heard about time and time again. → Read More
How to Build a Reliable (and Profitable) Affiliate Network From Scratch
Many brands remain uncertain of just what exactly affiliate marketing is. Here is Lesson One. → Read More
How to Use 'the Law of Reciprocity' to Build Better Business Relationships
Building trust with customers is key, of course. But how do you do that? → Read More
5 Serious Instagram Growth Strategies for Micro-Influencer Wannabes in Any Niche
One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies. → Read More
5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z
This age cohort already boasts $500 billion in buying power. What have you done to appeal to them? → Read More
5 Effective Ways Entrepreneurs Can Pivot Better When Things Go Kaboom
Don't let problems get you down. Go over, under, around or through. Just be sure that you prepare to pivot. → Read More
5 Simple Ways to Identify Business Ideas That Could (Really) Change the World
Want to come up with a world-changing business idea? First step, think locally. What exactly does your community need? → Read More
3 Ways Companies Are Analyzing Social Media To Make Hiring Decisions
Remember Juli Briskman giving 'the finger' to President Trump's motorcade? Companies care about that kind of employee behavior. → Read More
The Future of Social Media Platforms and Ways in Which Businesses Can Utilize Them
People are leaving Facebook and other giant platforms in favor of small, intimate ones. What does this mean to your small business? → Read More
Customer Research Is Another Costly Startup Essential You Can Bootstrap
Founders generally realize the importance of systematically learning about their customers but the cost is often a shock. → Read More
3 Psychological Reasons Why Buyers Crave Reviews
Consumers use reviews as a source of information and to increase their sense of social belonging. → Read More