J. Max Robins, MediaPost

J. Max Robins

MediaPost

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Recent:
  • Unknown
Past:
  • MediaPost
  • Forbes

Past articles by J.:

Emmy Prediction: We Already Have Our Big Winner

The Emmy Awards are a handful of days away, but we already have a winner: The New TV World Order. If the statue is of a winged woman holding an atom, that atom is finally splitting. → Read More

Here's Why 'Cait' Was Great

When "I Am Cait" became, as Perez Hilton noted, "I Am Cancelled," the demise, after only two seasons, of the series that chronicled Olympian Bruce Jenner's transition to transgender woman Caitlyn Jenner, the inevitable reason given was: the ratings fell of the cliff. Last summer, when "I Am Cait" debuted, 2.7 million viewers tuned in to watch the show E! hailed as "groundbreaking." By the end of… → Read More

Finally, Something That's Good As Gold

Did we need the Rio Games? Oh, yes, like we've never needed an Olympics before. They are a balm to screens everywhere. → Read More

America's Most Media-Savvy Candidate Ever

Watching the GOP convention unfold everywhere, from Facebook to Twitter, Twitch to ABC, and Fox News to streaming news service CBSN, has removed any doubt that for better or worse, Donald Trump is the first truly multiplatform presidential candidate. → Read More

Bearing Live Witness To Tragedy

Facebook Live, like other streaming tools and social media platforms, quickly became another in a series of essential reporting outlets bringing the most crucial issues of our time up close and personal for everyone who has a screen. The murderous assault on the Dallas police, the deaths of Philando Castile and Alton Sterling - both at the hands of the police - and scores of other seemingly… → Read More

Independence

Whether you were in The Hamptons, the Berkshires or lolling about your backyard somewhere in Westchester or Brooklyn this Fourth of July weekend - lolling about almost anywhere pleasant on earth - chances are your smart set of pals weren't gassing with anticipation about what great movie was in the works. No, that chatter was probably an enthusiastic pitch for what Netflix or Amazon series to… → Read More

All The News That's Fit to Print

"The future of media is visual," Mark Thompson said recently. The New York Times CEO was presenting the blue-chip news organization's slate of video series at the NewFronts at the time, obviously banking that ramping up expansion of the Gray Lady's digital offerings would eventually offset tumbling print revenues. → Read More

Cannes Now Has The Lions' Share

No doubt about it: this is the year that the Cannes Lions became known as the must-attend entertainment festival, and not just a big week-long international fete. That Cannes Lions has expanded from its advertising roots goes beyond its recent rebranding as a "Festival of Creativity." What it does speak volumes about how we are at a crucial crossroads of content and technology. → Read More

ESPN Gets The Juice

ESPN has been rightly praised for its ambitious five-part documentary, "O.J. Simpson: Made In America," an example of great work that would never have existed if we didn't live in a "TV Everywhere" universe. → Read More

Good Grief 06/08/2016

Indulge me. This may be wishful or magical thinking on my part, but I see a a connection between the tragic passing over the last several months of three incredible cultural giants-Muhammad Ali, Prince and David Bowie-and our better media selves rising up against the pervasive multiplatform Trumpian evil. I see hope in the tragic passing of three legends. → Read More

Politicians: They Watch And Wait

Deep inside a terrific New York magazine profile this week of Hillary Clinton, we get a glimpse of what she and hubby Bill do during their rare downtime together at home in Chappaqua, N.Y. The world's most famous, or infamous, power couple -- depending on your political stripe -- watch TV series that in a truly not-so-over-the-top way mirrors their stranger-than-fiction lives. → Read More

Tapping Into Electorate That's 'Mad As Hell'

Tapping Into Electorate That's 'Mad As Hell' - 05/25/2016 → Read More

Louis C.K.: Way OK In Owning His Digital Destiny

When Louis C.K. streamed his new drama "Horace and Pete" sans any pre-launch hype on his Web site, our greatest everyman comic genius sealed his slot as the TV Everywhere renaissance man. C.K. wants to be the one who determines his digital destiny. As every clickbait headline writer would say, "Mind blown." → Read More

Amazon Wants To Reshape the Way We Watch

While assessing the coverage of the launch of Amazon Video Direct-Jeff "Mr. Everything Store" Bezos' gutsy challenge to YouTube-the figure $3 billion jumped out at me. That's how much industry analysts estimate Amazon spends on video each year in its relentless drive to dominate on a playing field where YouTube, Facebook, Hulu and myriad others have plenty of pixels in the game. → Read More

All The News That's Fit to Print

"The future of media is visual," Mark Thompson said on Monday. The New York Times CEO was presenting the blue-chip news organization's slate of video series at the NewFronts at the time, obviously banking that ramping up expansion of the Gray Lady's digital offerings would eventually offset tumbling print revenues. → Read More

All The News That's Fit to Print

"The future of media is visual," Mark Thompson said on Monday. The New York Times CEO was presenting the blue-chip news organization's slate of video series at the NewFronts at the time, obviously banking that ramping up expansion of the Gray Lady's digital offerings would eventually offset tumbling print revenues. → Read More

A Plan For Future Innovation? It's Worth Googling

A Plan For Future Innovation? It's Worth Googling - 04/27/2016 → Read More

Obama Thinks Outside the Box

When President Obama registered his support for allowing consumers to (gasp!) choose their own set-top boxes, I envisioned the collective exploding heads of the cable lobby. → Read More

Anonymous Feed-ing Frenzy

Yesterday a most damning, yet in my opinion poorly sourced, story appeared in the Financial Times. The story claimed BuzzFeed had missed its revenue target for 2015 and slashed internal projections for 2016 by about half. The FT claimed these alleged figures raised questions about whether the online news and entertainment network can meet the sky-high valuations put on new-media groups by… → Read More

'The New Yorker' Writes Print's Big Streaming Play

'The New Yorker' Writes Print's Big Streaming Play - 04/08/2016 → Read More