Georgina Brazier
Campaign
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Past articles by Georgina:
The making of the ad: Cadbury 'Secret Santa'
The Cadbury Christmas spot encourages everyone to become a Secret Santa this year. → Read More
Campaign documentary: The future of the high street
Today's high street has long been struggling to keep up with the changing demands of consumers, with many brands forced to close their doors or restructure their businesses. → Read More
Final answer? Adland takes on Campaign's 50th quiz
Think you know your advertising? At Campaign's 50th Dean Street shoot, we challenged adland's luminaries to take part in a special advertising-themed quiz to celebrate our birthday. → Read More
Inside Geometry's 360 immersive retail space
WPP agency Geometry Global has launched a brand new 3D, 360-degree immersive retail space, enabling visitors to experience what it is like to shop all over the world. → Read More
Adland sing their favourite jingles
During the Dean Street shoot for Campaign's 50th anniversary, we asked adland to sing their favourite jingles... → Read More
Acid-attack victims group crafts short film to call for change
ASTI aims to highlight the increase in acid attacks in Europe. → Read More
How Campo Viejo is bringing Spanish culture to the UK
The Pernod Ricard-owned brand has launched 'Casa Campo Viejo', a dining experience embracing the Spanish culture of sharing through food and wine. → Read More
Bwin aims to break conventions in gaming advertising with cinematic approach
Unlike others in the category, the gaming brand's most recent work has taken a cinematic approach, while also focusing on the 'the feeling' of winning a bet. → Read More
How Greenpeace touched hearts and inspired action with an animated orangutan
The organisation's petition to end the use of dirty palm oil in consumer products has received over 60,000 signatures since the campaign was released earlier this month. → Read More
Industry-funded school challenges adland's diversity problem
Digital guru Ally Owen has founded Brixton Finishing School, a free, 12-week course in digital, advertising and marketing skills for young people from BAME/unrepresented backgrounds. → Read More
Pride in London campaign 'captures the trans experience in a way that isn't an after thought'
Pride in London's Somewhere Over the Rainbow campaign takes a different direction this year by asking the question 'What is Pride and what does it mean?' → Read More
Pick of the week: Ecover's 'Rubbish cafe' was a meaningful experience
Ecover's "Rubbish café" activation, where consumers could pay for a meal with a piece of recyclable plastic, was more than your typical brand experience. → Read More
Ecover uses 'Rubbish Cafe' to educate consumers on clean living
Ecover, the eco-friendly cleaning brand, created a pop-up café to educate consumers about their use of single-waste plastic. → Read More
How Channel 4 played on robot paranoia to successfully promote 'Humans'
Channels 4's "Human Test" campaign has left viewers confused as to whether what they are watching is real. → Read More
My side hustle: why I write for a magazine that doesn't make women 'feel shit'
LA Ronayne, creative director, Stink Studios spends her spare time writing for women's "smart" magazine Riposte and believes that the advertising industry could learn a lot from the recent 'boom' in independent publishing. → Read More
My side hustle: how I built a community with a circus school
A year ago, Luke Trentham Shaw of WPP-owned agency Possible launched a circus school designed to target anyone wanting to learn performance skills; while simultaneously becoming part of a unique community. → Read More
Why McVitie's chose animation over live action in new ad
Grey London, the agency behind the campaign, say it opted for a fully animated ad because it allowed them to "do those sometimes magical things" and maintain complete control throughout the process. → Read More
My side hustle: how I launched an agency and an absinthe brand in the same year
Just months after founding PrettyGreen, chief executive Mark Stringer was called up by a friend and asked whether he'd like to travel to France to launch a new alcohol brand. → Read More
What's in store for the Elizabeth Line's six brand sector partners
London's new high-speed rail service will present brands with the chance to take "full control" of their advertising because of technological advances on the network, Transport for London has claimed. → Read More
Why Cadbury is back with a 'bigger and better' Creme Egg Camp
Cadbury has revived its "Hunting season" activation with a larger pop-up forest in London's Shoreditch. → Read More