Christopher Ratcliff
Search Engine Watch
United Kingdom
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Past articles by Christopher:
Five common mistakes small businesses make with their online presence
All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if → Read More
John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016
Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries → Read More
What is an exact match domain (EMD) and why does Google want to punish them?
In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why you should avoid them. → Read More
Happy Thanksgiving from the ClickZ and Search Engine Watch team
Happy Thanksgiving from all of us here at ClickZ and Search Engine Watch → Read More
Google releases new AdWords improvements and stats ahead of Black Friday
Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads. → Read More
Guide to 301 redirects and canonical tags
When you need to redirect a website or individual webpage to a different location, there are a number of different tactics you can employ. → Read More
This is how Google will present the results of the 2016 US election…
By presenting an animated gif of everybody screaming and crying? → Read More
Guide to Google ranking factors – Part 10: backlinks
This week in our guide to Google ranking factors, we tackle backlinks. → Read More
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. → Read More
10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis
Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life now. But → Read More
Worldwide mobile internet use surpasses desktop for the first time ever
It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait and see!” to anyone within hearing distance – but now we have the proof. Mobile internet use is now more popular than desktop the whole world over. To be honest, it was an easy prediction to make. Earlier in the year Google stated that mobile… → Read More
Guide to Google ranking factors – Part 9: outbound links
This week in our series of Google Ranking Factors: outbound links. → Read More
Worldwide mobile internet use surpasses desktop for the first time ever
Mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop. → Read More
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. → Read More
Paid search click-through rates have risen 38%
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. → Read More
Guide to Google ranking factors – Part 8: internal links
This week, we’re looking at internal links (before we tackle the much more unwieldy subjects of outbound links and backlinks). → Read More
SEO best practice guide for URLs
Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. → Read More
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. → Read More
Technical SEO checklist: a webmaster’s guide to on-page optimisation
Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search. → Read More
Guide to Google ranking factors – Part 7: Site-level signals
This week we move away from on-page content, and dive into site-level factors. → Read More