Mollie Cahillane
AdWeek
Atlanta, GA, United States
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Past articles by Mollie:
Oscars Ratings Increase 12%, Drawing 18.7 Million Viewers
ABC's audience grew for the second consecutive year, but remains far below its pre-pandemic numbers. → Read More
Ally Financial CMO Andrea Brimmer on How a Deal With Disney Levels the Playing Field
The companies partner for a sponsorship package that puts equity at its core. → Read More
Paramount+ Adds 9.9 Million Subscribers, Ups Showtime Prices
The company is bracing for heavy losses in 2023. → Read More
Amid Growth, Roku Media's Charlie Collier Has 3 Priorities
The company's AVOD service now reaches 100 million people. → Read More
Tubi Goes for Most Viral Super Bowl Moment With Prank Ad
A surprise 15-second spot designed to make viewers go WTF. → Read More
Super Bowl Ad for Nike's Air Is a Slam Dunk for Prime Video
The film stars Matt Damon and Ben Affleck, with a new streaming strategy by Amazon. → Read More
Tubi Drags Super Bowl Viewers Down a Rabbit Hole
The ads are a 'coming-out party' for the brand. → Read More
Comcast Xfinity Touts 10G Internet in Super Bowl 57 Ad
The 30-second ad will air during the third quarter. → Read More
Natasha Lyonne’s Poker Face Is on Display in Big Game Ad
Peacock's 30-second spot has the star reacting to Super Bowl commercials in real time. → Read More
Round of A-Paws for Puppy Bowl's Marketing Partners
Bark Social, Valpak and Pooch Perks are among new sponsor brands. → Read More
Roku and DoorDash Deliver Shoppable Ad Experiences
The multi-year deal includes six months of free DashPass. → Read More
Paramount+'s Super Bowl Ad Is Anything But Rocky
The streaming service is returning with a 60-second spot featuring the star of Paramount+'s Tulsa King, Sylvester Stallone. → Read More
Will Ferrell Joins Netflix and GM for Super Bowl Ad
A second Netflix spot with Michelob promotes upcoming docuseries Full Swing. → Read More
Adweek’s TV Upfronts and NewFronts 2023 Calendar
All the information you need about this year's presentations. → Read More
NBCU Kicks Off 2024 Olympics Campaign With Paris Hilton
Versions of the spot will run for the next few months across the company's platforms. → Read More
The Bear Showrunners Are Cooking Up Changes for Season 2
The show became a breakout hit for FX and Hulu. → Read More
Roku Partners With Leading CPG Brands in Further Originals Push
Coca-Cola, Henkel and Scott’s have all partnered with the CTV platform. → Read More
How the Biggest Streaming Services Stack Up at the End of 2022
Disney is rapidly catching Netflix in a year where AVOD broke through. → Read More
The Biggest TV Executive Shakeups of 2022
Bob Chapek, Charlie Collier and Kelly Kahl were among more than a dozen big moves. → Read More
YouTube Nabs NFL Sunday Ticket Package, Ending DirecTV's Run
The seven-year Google agreement is worth more than $2 billion annually. → Read More