April Nowicki
Street Fight
Denver, CO, United States
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Past articles by April:
Street Culture: Vendasta's Intention Behind Job Perks and Fun at Work
"The way we see it is, you can break your life up into four pieces," says CEO Brendan King. "Family, sleep, tasks, and work. If I want my employees to focus on work, I don't want to take away from their time with their families or from their sleep, but I would like to take away some of those tasks. → Read More
Street Culture: SproutLoud's Reinvention Requires Collaboration
Channel marketing automation company SproutLoud had a circular problem: the turnover was bad, which was bad for employee morale, which was causing more turnover. The company's internal culture was deteriorating—a point at which many startups have struggled to reset their environments, and a point at which SproutLoud's leadership team took responsibility. → Read More
Street Culture: Ibotta’s Growth Teaches CEO to Make Cultural Expectations Explicit
Photo above courtesy of Alpha Stock Images / RM Media. Colorado’s unemployment rate is one of the lowest in the country, and job seekers have options. As the Rockies attract more Silicon Valley-level tech talent, companies like Denver-based Ibotta are using cultural values to draw in the best employees. Bryan Leach, founder and CEO of the shopping app, believes talented job seekers are looking… → Read More
Street Culture: Pointy's Collaborative Culture Grows Without Written Values
Pointy has grown from 13 to about 30 employees, moved into a new office, and seen significant growth in its product in the last year. What hasn't changed much is the culture. → Read More
Street Culture: Techstars Co-CEO on Coaching Startups to Define Culture
At Boulder, Colorado-based accelerator Techstars, founder and co-CEO David Brown says that culture is one of his favorite topics to discuss. Techstars' culture came from a desire to "pay it forward", and now Brown teaches that it's OK to make mistakes. → Read More
Dstillery and Captivate Partner to Go Beyond Location-Based Targeting
Dstillery's data science team and predictive marketing intelligence, matched with Captivate's desirable and difficult-to-reach audience of influential business professionals, will further illustrate how to successfully apply first-time data used to target digital campaigns to digital out-of-home campaigns. → Read More
Street Culture: dataPlor Strives for Transparency in Every Facet of Its Business
"What are your weaknesses, and who do you know?" are the two questions that dataPlor founder and CEO Geoff Michener asks every potential hire. → Read More
5 Ways to Make Your Startup Culture Stand Out
After three years reporting on "Street Culture", Street Fight looks back on five ways that company leaders are making their company culture stand out - and some of the best pieces of advice. → Read More
Street Culture: Thumbtack Employees Driving Culture from the Bottom Up
Thumbtack's culture revolves around transparency, humility, and community, where the employees truly drive the atmosphere of the company from the bottom up. → Read More
Report: Google Shopping Ads Taking Over Ad Spend from Traditional Formats
Google Shopping ads – aka PLAs or Product Listing Ads – activated more than three-quarters of all retail search ad spend in the first quarter of 2018, according to a new report from search intelligence company Adthena. → Read More
Street Culture: Invoca's Lessons for Active, Engaged Growth
Giving, active, learning – those are the words Coburn uses repeatedly when describing what it's like to work at Invoca. The "growth mindset" is kind of an overused catchphrase, he says, but it's one that makes sense. → Read More
Street Culture: A Culture of Growth at PacketZoom
“Introducing [new employees] to the culture has been very important; it’s important that the people we hire are growth-oriented,” PacketZoom co-founder Chetan Ahuja says. “We want them to already be useful to the business, but their main goal is to grow and to grow with the company. They’re much more valuable that way.” → Read More
Street Culture: mParticle CEO on Appreciating People and the Founder’s Journey
We want people who have historically been lucky. People who have demonstrated the ability to go out and create their own luck,” CEO Michael Katz says. “People who are curious, who engage and ask questions and generally listen, [who are] not just waiting for a pause in the conversation. → Read More
Street Culture: Choozle’s Culture Attracts a New CTO and a New Dialogue
Getting rid of job titles and helping people detach from job titles are two of the biggest challenges around refocusing a company on its culture and its values, CTO John Schnipkoweit says. At Choozle, the culture is focused around the product it is creating, and allowing that product to drive the company. → Read More
Adthena Giving Culture the Credit It Deserves
“It’s really important that understand how their work contributes to the company objective, rather than just being busy and doing things and not knowing whether it has an impact on the company goals and outcomes,” says the company's CEO, Ian O’Rourke . → Read More
Thunder CEO Sees Both Media and Creative Strategy Changing in 2018
Rather than applying marketing information based on devices, marketers will increasingly be able to target actual people, Wong told Street Fight in an interview. Knowledge about customers is more precise, and that’s going to change both the media and the creative strategy. → Read More
Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack
“We optimize the entire customer lifecycle journey, says Artsai's CRO Erik Lundberg. We may help someone acquire a new customer on Facebook, then reengage user on programmatic or RTB [real-time bidding], and then help drive the user to make a purchase inside the marketer’s mobile app or landing page. → Read More
Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior
A recent study by the company focused on the foot traffic at mass merchandisers and grocery stores and airport traffic, and pointed to the NC city as the best choice for Amazon's HQ2. “Being able to dig in to real world behaviors, it draws out real actionable recommendations,” says Sarah Ohle, VP of marketing insights. → Read More
Street Culture: ‘OKRs’ and Omotenashi Lead the Culture at Button
OKRs – that’s “Objectives and Key Results” – are one of the drivers of culture at deep-linking software company Button. “OKRs are a major influencer to recruiting, internal interactions, how we onboard new employees, everything,” says Stephanie Mardell, Button’s head of people. → Read More
Street Culture: Life at Boxed Means “Do The Right Thing”
Wholesale ecommerce retailer Boxed is taking its position as team leader seriously. The company pays for its employees’ kids to go to college. It looked at the industry-wide “pink tax” and started a campaign against the higher prices. It even started contributing $20,000 to pay for employees’ weddings. → Read More