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There’s no denying that content has become an important part of the enterprise. According to MarketingProfs and Content Marketing Institute: 88% of organizations use content marketing 32% say their strategy is sophisticated or mature 30% say they are effective at content marketing 32% have a documented strategy in place 44% say their content team meets … → Read More
How much content do you share on your personal social networks? Really think about it. How much of that content is related to your industry or your job? Do you ever share branded content? Do you curate industry news? Do you invest in your own personal brand and thought leadership? Let’s face it – most … → Read More
Think about this: You’re at a party and there’s this random guy standing in the room yelling “I’m cool! I’m cool!” Now, at the same party, there’s this suave looking guy singing songs about how he backpacked through Europe on an old beat-up Gibson guitar. And people are just naturally drawn to him all night … → Read More
I had an interesting conversation with an executive not that long ago. They were telling me about how they were getting into “Social Media Marketing.” Because I’m a digital geek, it piqued my interest. I started asking questions: Me: Why are you getting on social media? Them: Well, our customers are active on Facebook and … → Read More
My answer is yes! If you use actual formulas and data. People have a tendency to discredit formulas when it comes to digital marketing, and the reason is simple: Gurus and self-proclaimed “experts” shove superficial formulas down everyone’s throats. Formulas that aren’t actually formulas, like “If you’re a small business, you should be on Facebook … → Read More
What's the secret to quality content, if there even is a secret? How do you ensure that the content you create captures the attention of your audience? → Read More
It’s New Year’s Eve, and I just got home from dinner, the movies, and fireworks. I’m now sitting in a recliner, with an Old Fashioned that I made with the bar kit I got for Christmas, and I’m thinking about what I’ve seen in digital marketing in 2013. The industry has come a long way from when I first got involved in 2011. And now that we know what we want as marketers (or starting to, at least),… → Read More
If you're trying to shave off some social media scheduling time, and build better, stronger relationships, consider adding BundlePost to your tool belt! → Read More
How long does it take you to schedule content, and manage your Twitter followers each day? Do you wish you had more time on your hands for engagement? → Read More