Andrea Fryrear
Ann Handley
Boulder, CO, United States
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Past articles by Andrea:
Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results
Switching to Agile marketing is not a simple process; it's a full-on transformation that takes time. Here are 4 tips to make the switch easier. → Read More
Business Agility Emerges From the Many Flavors of Agile
Business agility encompasses literally every part of a business, from its purpose to its team structure to its hiring processes and beyond. → Read More
Combine Business Agility and the Theory of Constraints for Maximum Effectiveness
Through a disciplined combination of the Theory of Constraints and systematic Agile transformation, an organization can operate at maximum effectiveness → Read More
5 Must-Haves for Enabling and Sustaining Marketing Agility
These are the five most critical tools to have in your transformation toolbox if you want Agile to be a permanent fixture in your marketing organization. → Read More
Variety Is the Spice of Agility
Just as the world has changed since the original manifesto, Agile itself must also lean into the greater variety of its applications. → Read More
Why Business Agility Doesn’t Work Like Agile Software Development
Without making a deliberate effort to understand the intricacies of our colleagues’ work, we put an entire Agile transformation at risk. → Read More
Balancing Flow and Iteration: A Custom Agile Framework for Marketing Teams
Picking team Kanban or team Scrum for life glosses over the nuances and complexities within marketing workflows. I propose an alternative. → Read More
5 Life Hacks for Agile Leaders
For many leaders the 2020 pairing of working from home and nonstop crises has destroyed our ability to manage our working days. → Read More
We've All Seen the Good Signs of Agile Marketing, Now Get to Know the Bad
If we understand common anti-patterns, we can better embody the Agile mindset. → Read More
Agility vs. Speed: How Agile Marketing Can Manage Volatile Times
We think of Agile Marketing teams as fast, flexible, maybe frenetic. But especially in volatile times, Agile doesn't mean working feverishly fast. It's disciplined agility that we need. → Read More
8 Characteristics of High Performing Agile Teams
The right group of people with the potent combination of know-how, rapport and freedom can solve just about any problem. → Read More
3 Agile Practices That Knowledge Workers Need in Their Lives
Three Agile practices that hold the key to managing the unending stream of to-dos facing modern knowledge workers. → Read More
How to Turn Your Remote Marketing Team Into an Agile Marketing Team
The time has come to maximize the effectiveness of distributed marketing teams. → Read More
Balancing Short-Term Agility With Long-Term Stability
The debate raging in marketing departments everywhere right now is between two seemingly opposing options: pivot or persevere? → Read More
Making Enterprise Marketing Agility A Reality
For much of the Agile community, scaling is the topic du jour. The principles and practices that enable agility for a single team are relatively straightforward. Software developers at least have been making them work for multiple decades now. But as soon as we start adding additional teams or trying to interface with groups outside our own department, things get real complicated real fast. For… → Read More
Why CMOs Should Care About Agile Marketing
This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from the upper half, piling up inexorably in the bottom until time runs out and the CMO is politely asked to leave. It’s a grim picture, and it turns out it’s not even a very big hourglass compared to those… → Read More
Agile Marketing Teams Should be Organized Around the Customer
As digital marketing channels have proliferated over the years, marketers have become ever more specialized. We’ve been encouraged to pick our lane and stay there, because no two functions are the same. Email isn’t like social, which isn’t like content or automation. The skills you need to optimize for organic search aren’t the same ones … → Read More
The Complete Agile Marketing Guide to Your Managing Your Backlog
Here's how to use Agile techniques and ruthless prioritization to make sure all your marketing tasks are perfectly executed on time, every time. → Read More
How to Use the 3 Most Popular Agile Marketing Practices
I’m often leery about starting Agile marketing discussions with practices, because it’s all to easy to slap together some meeting and artifacts without really changing the way you work and say you’re Agile. Teams that do that are usually the ones who say Agile marketing doesn’t work. But just cobbling together a couple of new … → Read More
The Power of Hybrid Agile Marketing Frameworks
Like many Agile marketers, one of the first things I did after discovering Agile marketing was run out and become a Certified Scrum Master. I added the Product Owner certification shortly after, and proceeded to turn my unsuspecting marketing department into two Scrum teams. Within just a few months, however, the cracks in this most … → Read More