Sara Jerde, AdWeek

Sara Jerde

AdWeek

New Jersey, United States

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Recent:
  • AdWeek
Past:
  • NJ.com
  • lehighvalleylive.com
  • Talking Points Memo

Recent articles by Sara:

Minute Media Raises $40 Million in Latest Funding Round

The company has been slowly acquiring media outlets. → Read More

How Time’s Immersive VR Experience Is Emblematic of Its Dream to Build a Modern Media Company

Time created an all-encompassing VR project around the March on Washington and Martin Luther King Jr.’s ‘I Have a Dream’ speech. → Read More

McClatchy Bankruptcy Filing: a Last-Ditch Effort to Save a Newspaper Company

McClatchy filed for Chapter 11, giving control of one more newspaper company to a hedge fund. → Read More

iHeart Media Rolls Out New Ad Marketplace for Podcasts

iHeart Media is the latest audio company to release a custom ad network, after competitors, including Spotify, have gone a similar route. → Read More

How The New York Times Is Revising Its Digital Playbook

The publisher plans to launch new ad tools based on first-party data in mid-2020. → Read More

Janelle Monáe Narrates New York Times Ad for The 1619 Project

It's the latest iteration for its 'The Truth Is Worth It' campaign. → Read More

Media Companies Are (Still) Changing Hands Like Hotcakes

Some organizations want to be publishers, while others are more altruistic. → Read More

Google Reports $15 Billion in YouTube Ad Revenue in Its Latest Earnings

It’s the first time Alphabet Inc. has revealed those figures. → Read More

Most Brands Avoid Getting Political in Super Bowl Ads. This Year Didn’t Really Change That

In the past, however, some companies haven't shied away from the potential risk. → Read More

Only 1 of Trump’s 2 Proposed Super Bowl Ads Ran During the Game

The second 30-second spot ran right after the game. → Read More

Mike Bloomberg Promises He Knows How to Interact with Dogs in New Ad

The sneakily self-deprecating ad will run later today ahead of the Puppy Bowl. → Read More

Forbes Finds New Chief Revenue Officer in Jessica Sibley

Mark Howard is leaving the publication, effective immediately. → Read More

Bloomberg Really Doesn’t Want Trump Taking Over the Super Bowl

Former New York mayor's campaign buys up Google search ads. → Read More

Bustle and WikiHow Are in the Super Bowl, Kind Of

They appear in Google's Big Game spot. → Read More

Why It’s So Very Peculiar That Bloomberg and Trump Are Running Super Bowl Ads

With their Super Bowl ads, Bloomberg and Trump are blurring politics, entertainment and branding, but we’re not likely to see something like it again. → Read More

Democratic Candidate Michael Bloomberg’s Super Bowl Ad Showcases Gun Control

The Bloomberg campaign released its 60-second spot today. → Read More

Warren Buffett Exits the Media Owner World, Selling BH Media Group

He's selling BH Media Group to Lee Enterprises. → Read More

Barstool Sports’ New Investor Signals Deepening Ties to Betting

Penn National Gaming is acquiring a stake in the digital media publication. → Read More

Google Returns to the Super Bowl With Another Love Story

The spot features a man searching for ways to keep his memory alive. → Read More

Scroll Hopes Its ‘Anti-Programmatic’ Model Will Make a ‘Better Internet’

Subscription service Scroll gives users an ad-free experience on the websites of 300 publishers participating in the program. → Read More