Sarah Vizard
Marketing Week Mag
United Kingdom
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Past articles by Sarah:
How TSB used market research to overhaul its business and brand
TSB has been on a two-year journey to better understand its customers and realign its business and brand around their needs. → Read More
‘We did a Mark Ritson on it’: How Plusnet rethought its marketing codes
Plusnet has redefined aspects of its brand, including its positioning and use of codes to ensure its marketing is as effective as possible. → Read More
Pete Markey to leave TSB for CMO role at Boots
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle. → Read More
Sainsbury's spotlights Christmas memories in three-part campaign
Sainsbury's is hoping a combination of home-video-style footage and reminiscing about Christmases past will show people the festive season can be special whatever the circumstances. → Read More
‘Not just for Christmas’: The bigger idea behind the John Lewis and Waitrose festive ad – Marketing Week
The retailers say they felt they had no choice but to do something “entirely different” this year as they look to bring their brand promise to life. → Read More
John Lewis and Waitrose 'break the mould' with Christmas ad encouraging us to spread kindness
The retailers say their annual Christmas ad takes inspiration from the generosity of the British public this year, with the aim of supporting those hit hardest by the pandemic. → Read More
Starling Bank on building a sustainable brand amid the fintech hype
Fintech startups have generated a lot of buzz in recent years, but Starling Bank wants to differentiate itself by taking a longer-term approach to growth and brand building. → Read More
Mark Ritson: Marketers blame CFOs for not getting marketing when it’s our fault
All too often the marketing industry wants to make the CFO the bête noire, but if they don’t understand the value of marketing that's marketing’s fault, says Ritson. → Read More
Tesco’s new CEO: I’m not a marketer by profession but I’m a marketer at heart
New boss Ken Murphy, who joined the retailer just six days ago, says he sees the Tesco brand as “central” to its strategy going forward. → Read More
UK brand value, Facebook, WeWork: 5 things that mattered this week and why – Marketing Week
From the decline in value of the UK's top 75 brands to WeWork's first global brand campaign and a new CMO at Facebook, catch up on this week's biggest marketing news. → Read More
WeWork's CMO on putting the ‘noise’ of the past behind it
Just a year ago and it was almost impossible to avoid bad news about WeWork, but its new CMO says that's all in the past as it looks to better communicate its proposition and role in the future of work. → Read More
Coca-Cola restructures marketing to 'drive more growth'
The changes will see Coca-Cola create five global categories that it hopes will lead a prioritisation of strong brands and innovation, as well as shifting its marketing execution "closer to customers and consumers". → Read More
KFC temporarily drops ‘finger lickin’ slogan in first global campaign
KFC believes its slogan is “inappropriate” at a time when hygiene is top of mind and so is dropping it temporarily, but is on the lookout for an interim replacement. → Read More
Adidas cut media spend by 25% during lockdown but now plans to ‘reaccelerate’
The sportswear brand cut spend related to events such as the Oympics but “doubled down” on digital as ecommerce sales almost doubled. → Read More
How Attenborough and talking animals are helping ZSL fill its £12m budget hole
The Zoological Society of London, which owns London and Whipsnade zoos, is hoping a two-pronged marketing strategy focused on families and fellows can help it attract the donations it needs to survive the coronavirus crisis. → Read More
NatWest reverses decision to scrap the CMO role as it hires Margaret Jobling
Jobling will be responsible for moving the newly-renamed NatWest group forward as it looks to finally put the banking crash behind it and embark on a new strategy with purpose at its heart. → Read More
Consumers spending less and saving more as economic cost of Covid becomes clear
However, with views on their financial situation picking up, brands that restate their value and values could pick up sales as savings turn into spending. → Read More
‘We are a long way from returning to normal’: UK grocery growth hits record high
Data from Kantar shows that sales of branded products are outperforming the market as shoppers look for ways to treat themselves amid an ongoing reluctance to eat and drink away from home. → Read More
Jaguar Land Rover: We will invest in marketing despite the downturn
The car manufacturer's UK marketing boss believes brands cannot and should not go dark during a recession, especially in the auto industry where long-term planning is key. → Read More
Government move to kickstart apprenticeships welcomed by marketing industry
The marketing industry plans to use new incentives to hire apprentices and young workers, but questions if the support will be enough to convince all businesses of their value. → Read More