Phillip Haid
Fast Company
Canada
Contact Phillip
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Phillip:
Why CEOs are still missing the point on social impact
Social impact isn’t bad for business. It’s the future of business. → Read More
Why CEOs are still missing the point on social impact
Social impact isn’t bad for business. It’s the future of business. → Read More
Don’t give Gillette credit unless it does a lot more than making an ad
Giving $3 million over three years without a commitment to measurable results is not meaningful action from a company that does $6 billion in sales and wants to say it’s making a difference. → Read More
Don’t give Gillette credit unless it does a lot more than making an ad
Giving $3 million over three years without a commitment to measurable results is not meaningful action from a company that does $6 billion in sales and wants to say it’s making a difference. → Read More
Is a stronger social mission what Apple is missing?
After its announcement that it’s now using 100% renewable energy, can the company go further in instilling values into its mission? For inspiration, it needs to look no further than Patagonia. → Read More
Social-Impact Branding Isn’t Going Anywhere This Year–And Neither Are The Gaffes
Here’s how companies can take an activist stance–without making a mess of it. → Read More
How To Take Giving Tuesday To The Next Level
What once was an antidote to consumerism has become an overly simple way to offset holiday excess. It’s time for a refresh. → Read More
3 Lessons in Innovation Every Organization Can Learn From (RED)
(Red) partners with some of the world’s most iconic global companies to develop (Red)-branded products and services — a percentage of whose profits go directly to the Global Fund for the AIDS fight in Africa. Prior to its launch, most companies didn’t believe pro-social actions would benefit them, because it wasn’t proven. But today, (Red) has over 70 brand partners globally, and the list… → Read More
3 Lessons In Innovation Every Organization Can Learn From (RED)
On the 10th anniversary of the founding of the consumer-goods-for-AIDS-relief organization that's raised $350 million, a look back at what's worked. → Read More
3 Lessons In Innovation Every Organization Can Learn From (RED)
On the 10th anniversary of the founding of the consumer-goods-for-AIDS-relief organization that’s raised $350 million, a look back at what’s worked. → Read More
The Myths of Conscious Consumerism
A growing movement called “conscious consumerism,” whereby shoppers look to purchase products that are healthier, more environmentally friendly and in some instances driven towards generating community impact, is fueled by a belief that when you shop, you can also cast a vote for the type of world you want to live in. Underlying this shift towards a more socially conscious world are two slightly… → Read More
The Ice Bucket Challenge Part 2: What Can We Learn From Why It Didn't Work
Restarting the super successful giving campaign proved difficult. So difficult, that chances are, you probably didn't even know it was happening. Here... → Read More
Buy-One-Give-One Is A Gateway To Making The World Better (And Feels Pretty Good, Too)
Every little bit of change helps, and teaching businesses that there is money to be made in doing good is a valuable step in making the world better. → Read More
Michael Kors: ‘It’s important to use my platform to help others’
Michael Kors has used his influence and success as an international designer of luxury accessories and ready-to-wear to tackle the issue of hunger. In an interview he discusses why it is important for... → Read More
How a West Coast company is turning old billboards into stylish, one-of-a-kind bags
Rareform manufactures one-of-a-kind surf bags, backpacks and totes from a source material we see every day, but never think about: advertising billboards → Read More
4 Companies Leading The Next Wave Of Profit With Purpose
Will one be the next TOMS or Warby Parker? → Read More
Can Creating Empathy Do More Harm Than Good?
Campaigns that try to make you walk in the shoes of those less fortunate than you can be powerful, but they carry a big risk of exploitation. → Read More
Stop Being Earnest: Just Because It's A Good Cause Doesn't Mean Your Marketing Shouldn't Be Edgy
Everyone likes a good satirical ad. Cause marketing shouldn't be any different. → Read More
How ‘doing the kind thing’ is changing the way we snack and give back one bite at a time
Daniel Lubetzky of Kind Snacks has embedded social purpose into his company's DNA, determining what’s genuinely meaningful and translating it into successful business practice → Read More
Starbucks's Race Together: Why the Naysayers Have It All Wrong
Rather than scowl at CEO Howard Schulz's bold attempt to further the race dialogue, we should admire his tenacity and modern corporate leadership. → Read More