Lucinda Southern
Digiday
United States
Contact Lucinda
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Lucinda:
‘Bullish that it will be higher’: Bloomberg Media Studios has grown revenue 30% year-on-year
Bloomberg Media has a client roster heavily weighted to B2B clients like tech and finance brands which tend to be recession resilient. → Read More
'It's on the writers': How The Correspondent drives interaction between members and its journalists
Correspondents are encouraged to spend between 30% and 50% of their time interacting with members. → Read More
3D escape rooms, 1980’s-themed murder mysteries: Companies invest in virtual retreats
Since September, companies are starting to see the difference between being able to work from home and having a good remote work experience. → Read More
'Demonstrate how attention metrics drive long-term outcomes': How The Telegraph proves its ads work
Tighter metrics has sped up The Telegraph's subscriptions strategy which is the primary goal. → Read More
‘Core to the identity of the internet’: How publishers are using Reddit to brand build and drive awareness
"It’s a way to garner and foster goodwill and trust. Facebook is a horrifying battleground, Reddit will help win another battleground.” → Read More
‘You’re never putting this remote genie back in the bottle’: How GitLab’s head of remote Darren Murph spends his day
'The head of remote exists to make sure that none of those re-architecting decisions are looked at in a silo or in a vacuum.' → Read More
'Quite cynical': Publishers leery about Google’s $1 billion news licensing pot
Google said how the $1 billion will be divided is on a publisher-by-publisher basis related to each publishers' commitments. → Read More
'Direct, inclusive and diverse': Future's latest female-focused title eyes U.S. audiences
Over the next few months, the publisher is focusing on building up an editorial team and audience in the U.S. → Read More
'A good job of retaining': Publishers see subscription resilience as evidence of sticky coronavirus-cohorts grows
As concerns about the future of advertising linger, digital publishers’ subscription revenues increased by 19.3% in the first three months of 2020. → Read More
‘One debt companies are building up is burnout’: Ad tech embraces the four-day working week
For tech companies, the four-day week incites laser focus and shrewd prioritization. Whether it will take hold outside of tech circles remains to be seen. → Read More
Election-focused products charge U.S. growth at The Economist
The brand's focus is covering the upcoming election, building up the leadership team and creating an aggressive three-year growth plan. → Read More
Election-focused products charge U.S. growth at The Economist
The brand's focus is covering the upcoming election, building up the leadership team and creating an aggressive three-year growth plan. → Read More
'Gives us more control': To grow revenue, Schibsted built its own podcast platform
Publisher's goal: Learn more about podcast usage, experiment with how they drive subscribers and ultimately earn more ad revenue → Read More
Future of remote work perk: The company – and family – retreat
High-profit tech companies have championed the remote work and annual retreat career style. → Read More
‘Permission to think long term’: The Atlantic digs for deeper, smarter client partnerships
Atlantic Brand Partners will account for all The Atlantic’s business-to-business revenue, which is currently two-thirds of The Atlantic's overall revenues. → Read More
'We're about hiring journalists': Insider Inc. launches third global news hub in Singapore
Programmatic ad revenue in the APAC region for August has doubled year-over-year. → Read More
'Without the luxury of time': The Wall Street Journal rolls out new products for the fast-tempo ad market
Before coronavirus, the standard time frame from agreement to campaign launch for a custom content campaign was eight weeks. Now, it's four. → Read More
How The Economist has tripled the number of subscribers driven by LinkedIn
Behind Facebook and Twitters, LinkedIn is the third most effective social channel for driving subscribers — and it's growing the fastest. → Read More
After reaching profitability in 2019, Politico EU aims for 10% revenue growth this year
Now, 1,000 organizations use the platform, with over 40% of Pro accounts using it daily, the company said. → Read More
'We're getting more used to the uncertainty': BBC Global News chief on ad-funded news
Egan discusses green shoots and how publishers’ relationships with platforms are shifting. → Read More