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Past articles by Atomic:
Mapping Quality Content to Different Audiences in Your Funnel
In order to be an effective marketer in lead nurturing, you must know how to educate and inform your prospects through the buying cycle. 79% of marketing leads never convert into sales due to a lack of lead nurturing (MarketingSherpa). This is the common cause of poor performance but it doesn’t haveRead moreThe post Mapping Quality Content to Different Audiences in Your Funnel appeared first on… → Read More
5 Tips to Engage Your Audience With Visual Content
People love visuals. It really is as simple as that. Want to engage your audience? Give them something to really connect to. They are already on the Internet looking to do so. And with so many options available for visual content delivery—photos, videos, gifs, infographics, animations, etc.—there’s no excuse not to use them in some way. Here … → Read More
How To Justify The Cost Of Your Content Marketing Program
There really is no question mark around content marketing anymore. Content Marketing is crucial for every brand whether you are a B2B or a B2C brand. A report by Edelman brings to light many of the key reasons why content marketing is essential for marketers. EDELMAN BRANDSHARE 2014: A MANIFESTO FOR BRAND SURVIVAL is a study … → Read More
3 Ways to Convince Your C-Suite to Love Your Content Marketing Strategy
You live in a world where “content is king” and the digital space is more relevant and powerful than ever before. Brands can make products look enticing in advertisements on both TV and online but it is ultimately the audience that requires reassurance and trust in order to buy-in to whatever it is you are … → Read More
A Few Nifty Tricks to Connect Your Content With Your Audience
When you are able to structure your content correctly for digital audiences and use language that is appealing to them, you are well on your way to connecting in a much more impactful way. Taking the guesswork out of this by using tools designed to help you can only improve results. There are a few … → Read More
4 Tips on How to Boost Engagement By Writing to Your Target Audience
Now days, it seems like everyone is jumping onto the blog bandwagon. People are flocking to their keyboards to write about their interests, which are as diverse and varied as those who write them. But with so much information being created and shared, how do you ensure that you get noticed? Here are four tips … → Read More
Do You Really Know Your Audience?
So how does one put pen to paper, or rather, fingers to keyboard, and create content that is appropriate for their audience? Until now, editorial guidance is limited to the persona of the audiences’ age, income, or social status, which provides a valuable but limited view of the audience. What if there was another way … → Read More
You Need to Create Awesome Content for Real People
Content marketing is not just about telling a great story, but rather, the marriage between a great story and its value and relevance to the audience that we serve. As marketers, it is within our mandate to establish ourselves and by extension our brand as thought leaders, with an intent to create a stronger connection The post You Need to Create Awesome Content for Real People appeared first on… → Read More
3 Reasons Why “Above the Fold” Isn’t Ideal for Online Content
There are two basic types of newspaper format: tabloid and broadsheet. Audiences want tabloids that are full of easy-to-read sensationalistic headlines about celebrity gossip and outrageous stories about “bat boys“. Broadsheet newspapers are a little more serious. Meant to be seen from newspaper vending machines, shop windows and children in hats yelling “Extra! Extra!” on … → Read More
Not Getting the Blog Attention You Want? Here’s Why
Are you writing a ton of blog articles but not getting the attention you want? I know. It’s frustrating when you pour countless hours into your posts, but whatever you’re writing, it just doesn’t seem to work. If only there was something that could tell you exactly what you’re doing wrong…. (jump to the end … → Read More
4 Great Ways to Make Your Brand the Best Online
Back before the Internet was a basic household necessity, it was not only expensive and difficult to build a brand but also to gain more than just local exposure. In this day and age though, creating an online identity is vital and necessary for your business. By establishing your company online, you can introduce your … → Read More
15 Quick Ways To Repurpose Content When You’re Strapped For Time
The number one challenge that content marketers face is lack of time. I know within our startup Atomic Reach, we’re all busy and sometimes wearing many hats. We truly believe in content marketing and practice it every day (I mean, we are a content platform after all) but we don’t always have time to create creative and … → Read More
10 Great Examples of Brands as Publisher
Back in the late 90′s there were a few brands that saw the internet as an opportunity to create their own information and entertainment destination to better serve their customers and define and promote their brand. At the time I thought they were crazy and I was wrong since they were actually ahead of their time. … → Read More
6 Awesome Content Marketing Lessons From the Talented Zac Brown Band
I took in one of two sold out Zac Brown Band concerts last week here in Toronto, and it got me thinking a lot about all the lessons they could teach as a band, and as a business organization when it comes to content marketing. I’ve been a fan for a long time, and in … → Read More
6 Ways to Boost Your Business Instagram Account
Instagram continues to be one of the hottest social media platforms. Brands and businesses of all industries are taking notice and are looking to get into the action, finding the Instagram community another way to connect with their audience. If you’re looking to get started with this photographic group of users, here are 6 ways to … → Read More
6 Ways to Boost Your Business Instagram Account
Instagram continues to be one of the hottest social media platforms. Brands and businesses of all industries are taking notice and are looking to get into the action, finding the Instagram community another way to connect with their audience. If you’re looking to get started with this photographic group of users, here are 6 ways to … → Read More
The Best Kept Secrets to Making Your Emails Great!
Email marketing is alive and well and is a powerful and effective tool for Marketers. Today I read this article by McMurryTMG that talks about some of the stats that prove how effective email marketing continues to deliver results Email Marketing Isn’t Dead And We Have The Stats To Prove It. If we are going to continue … → Read More
The Best Kept Secrets to Making Your Emails Great!
Email marketing is alive and well and is a powerful and effective tool for Marketers. Today I read this article by McMurryTMG that talks about some of the stats that prove how effective email marketing continues to deliver results Email Marketing Isn’t Dead And We Have The Stats To Prove It. If we are going to continue … → Read More
5 Stunning Tips That Make You Stand Out on SlideShare
As content marketing’s quiet giant, do you know how to maximize your views on SlideShare? Check out these numbers below. Why wouldn’t you want to get involved with the biggest presentation community? Below are 5 tips on how you can make creative, successful presentations for content marketing. 1) Storytelling Find a theme and flow for … → Read More
5 Stunning Tips That Make You Stand Out on SlideShare
As content marketing’s quiet giant, do you know how to maximize your views on SlideShare? Check out these numbers below. Why wouldn’t you want to get involved with the biggest presentation community? Below are 5 tips on how you can make creative, successful presentations for content marketing. 1) Storytelling Find a theme and flow for … → Read More