David Rodnitzky
MarTech
San Mateo, CA, United States
Contact David
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Past articles by David:
Marketers: Never forget that we are at war
Contributor David Rodnitsky urges agencies and brands to stay alert and aggressive, to avoid being "Blockbustered." → Read More
Much ado about data
Columnist David Rodnitzky explains why he believes the latest Facebook privacy scandal may be overblown. → Read More
The new advertising industrial complex is here — for now
Could the cataclysmic decline of the retail industry in 2017 have been avoided? Contributor David Rodnitzky thinks so and explains why an aggressive marketing strategy makes the difference. → Read More
The top 10 things I learned about online advertising in 2017
Columnist David Rodnitzky starts off the new year with a look back at the changes that have impacted digital advertising and how they'll continue to evolve in 2018. → Read More
The best ads aren't ads
Everywhere you look, it's become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers are using and why they're effective. → Read More
5 futuristic advertising channels and the first rule of advertising dynamics
To help you stay ahead and capitalize on future advertising trends, columnist David Rodnitzky rounds up the new marketing channels that he expects will emerge over the next three to five years. → Read More
P&G fought online advertising, and online advertising won
Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn't broken, and pulling ad spend isn't the answer. → Read More
Be careful what you ask for: How a Supreme Court victory for manufacturers helped Amazon
Contributor David Rodnitzky takes a look at a decade-old ruling and explains how it helped Amazon become a commerce behemoth and what it means for manufacturers and advertisers. → Read More
The calm before the storm: Why media channels die quickly
Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of digital advertising. → Read More
10 truisms about agencies and clients
Agency-client relationships can be complicated. Columnist David Rodnitzky shares what he's learned to help you build a solid, long-standing partnership. → Read More
What do employee reviews really say about your agency?
Your agency's rating on Glassdoor might not be telling the whole story. Columnist David Rodnitzky describes the essential ingredients of a high-performing company culture. → Read More
Not all agencies are created equal
How do you find the right digital marketing agency? Columnist David Rodnitzky says it starts with asking the right questions. → Read More
The tracking trap in digital marketing
Columnist David Rodnitzky discusses the power and peril of measurement and explains why both online marketers and brand marketers need to find the right balance. → Read More
Selling your agency, Part 5: The transition
Once your acquisition is signed, what's next? In Part 5 of a series, columnist David Rodnitzky discusses how and when to tell your team and clients, how to maintain your culture and how to work with your new owner. → Read More
Selling your agency, a how-to guide, Part 4: Making the deal happen
In Part 4 of a series, columnist David Rodnitzky walks you through non-financial deal terms and offers tips on choosing the right acquirer and working with lawyers. → Read More
Selling your agency, a how-to guide, Part 3: The mechanics of being acquired
In part 3 of a series, columnist David Rodnitzky answers questions you may have surrounding the acquisition process, from whether you should wait for suitors to if you should hire an investment banker. → Read More
Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
In Part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over. → Read More
Selling your agency, a how-to guide: Part 1 — Starting out right
Thinking about selling your agency? From incorporating to employees, columnist David Rodnitzky has tips on how to make the process easier. → Read More
Tired of broken promises from politicians? Demand KPIs!
Columnist David Rodnitzky envisions a world where we could hold the government accountable to metrics and vote not just for candidates, but also for KPIs. → Read More
Why ad blockers are not a threat to the online ad industry
Don't believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen en masse. → Read More