Dan Moyle
Business 2 Community
Kalamazoo, MI, United States
Contact Dan
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Dan:
8 Learning Management System Benefits for Internal & External Training
Employees need better training, professional development, and onboarding experiences. Prospects and customers need better interactions with your brand, → Read More
Marketing + Operations: The Team Alignment You’re Not Talking About
Marketing and operations alignment starts by understanding each other! When you're ready to align your Operations Team with your Marketing Department, the → Read More
How Much Should I Expect to Spend on Digital Marketing?
As digital marketing continues to grow and take over market share from traditional marketing, many marketing managers and small business founders are → Read More
How Brick and Mortar Brands are Pivoting to E-Commerce to Survive
From major, national consumer brands shuttering stores to the news of Amazon profits during the 2020 coronavirus pandemic, brick and mortar brands face a → Read More
10 Categories of Tools to Help Lean Into Your Digital Marketing Strategy
The landscape of marketing technology (MarTech) and all of the tools included is nearly infinite. Imagine trying to see the far reaches of our galaxy with → Read More
A Marketing Manager’s Guide to Getting Buy-In for Digital Initiatives
Are you a frustrated marketing manager at a company where your management team holds back on digital marketing? Do any of these situations feel familiar? → Read More
Rethink Your Website: The Service Side of a Customer Experience Platform
We've explored the familiar territory of thinking about your website and CMS from a marketing perspective. Then we moved into newer territory with sales. → Read More
Rethink Your Website: The Marketing Side of a Customer Experience Platform
Welcome to part two of exploring using your website / CMS as a customer experience platform. You can go back to part 1, the introduction, here. This post → Read More
Rethink Your Website: An Introduction to a Customer Experience Platform
It’s time to change your way of thinking. Your website and its content management system (CMS) is more than content. It can affect the experience for your → Read More
The Real Metrics to Measure in Online Marketing
Your online marketing needs focus. Without it, you’re just “throwing it all out there” and hoping for the best. Spray and pray is not the best “strategy.” You’re ready to lean more heavily into the digital marketing and sales space. Great! But the question remains: What exactly are the metrics to measure with online marketing? From website views (or sessions) to social media reach to email… → Read More
How Digital Marketing Continues to Change
Marketing is the beginning of a conversation with ideal prospects; it can come from many different avenues. If marketing is the business process of identifying, anticipating and satisfying customers’ needs and wants, then it’s also getting in front of those potential business relationships. Because marketing is used to attract customers, it is one of the primary components of business management… → Read More
In-House Marketing Versus Marketing Agency
As a marketing manager, you’ve got your hands full. You’re ready to scale up your marketing efforts, maybe even add… → Read More
Will Digital Marketing Replace Traditional Marketing?
How many years have marketers been beating the “traditional marketing is dead” drum? Since the old dial-up modem sound became… → Read More
6 Marketing Tactics to Help Reallocate a Conference Marketing Budget
If there’s one constant in the world of marketing, it’s that everything changes. Whether it’s the Google algorithm upending your SEO efforts, Facebook pulling the organic page reach rug out from under you or a worldwide pandemic decimating your in-person marketing plans, life is always changing. So what happens when your conference marketing budget goes on hold and you need to reallocate the… → Read More
How to Start a Website Redesign
If you’re considering a redesign of your company’s website, you may have any number of reasons. We’ve heard them all.… → Read More
How to Move Quickly into a Digital Marketing Strategy
We’re living in an unprecedented, unsettling time. And one of the things we’re all thinking may be, “Business needs to… → Read More
If Website Development is in Your Business Plan, Read This First
Whether it’s only a year old or it’s from 10 years ago, when your website no longer impresses you, it’s hard to deal with it. We get it. We love change as much as the next business. But before you scrap it all in lieu of a shiny new website, you may want to think critically about the next iteration of your site. We all know by now that modern marketing includes so many channels and platforms.… → Read More
Two Truths and a Lie: How to Save the Most Time Working with an Agency
Strategic planning. Blog article writing. Social media posts. Gotta make that video. Where’s the podcast? It’s tough being a marketing… → Read More
The Pros and Cons of Working with an 'In-Industry' Marketing Agency
The riches are in the niches. Have you heard this cliche? It’s often used when talking about entrepreneurs. It has… → Read More
Data Cleaning Steps for Small Businesses
From family farms to local merchants, from mechanics to plumbers, over the years and across the country, small businesses fuel… → Read More