Sami Main
AdWeek
New York, NY, United States
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Past articles by Sami:
2 Ads You Can’t Watch and a Movie That Doesn’t Exist Win Top Honors at Cannes’ Social Lions
‘Designed from the culture up, not with a film down.’ → Read More
Bumble’s Founder Credits the App’s Early Success to Micro-Influencers
Whitney Wolfe Herd shared her secret with Joanna Coles at Cannes. → Read More
How Adam Rippon Stays Creative, Brave and Focused—Even on a Playground
The Olympic medalist talks us through his process. → Read More
Adweek’s Spectacular Once-in-a-Lifetime Subscription Sale Extravaganza
Snag yourself a fresh Adweek subscription, hot off the presses! There’s basically nothing an Adweek magazine can’t do! This limited offer runs through this weekend only, so don’t delay, act fast! Sami Main Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new. → Read More
The True Story Behind These Delightfully Infuriating Ads in New York City’s Subway Cars
TransferWise wrote the non-rhyming limericks on purpose. → Read More
Here Are 3 Intriguing Topics Marketers Discussed at Adweek’s Elevate: AI Event
From chatbots to personalization. → Read More
USA Today’s Branded Content Studio Is Thriving Thanks to a Focus on Data
It creates a mix of ad innovations and custom initiatives. → Read More
Hearst Scored Record Profits for the 7th Consecutive Year, According to Memo From CEO
Revenue was flat at $10.8 billion. → Read More
BrightLine Aims to Help Streaming Services Target and Measure Their Ads
DataCast has 30,000-plus targetable audience segments. → Read More
Why Genius Kitchen Serves Up Relatable Food Content to Millennials
56% of young Americans want to improve their cooking skills. → Read More
The 22 Most Engaging Pieces of Brand Content on Social Media in 2017
From Pillsbury to Airbnb, these marketing moves paid off. → Read More
Here Are the 10 Most Popular TV Shows of the Year Among Sling TV Subscribers
HGTV was the most-watch network in 2017. → Read More
We Spent 789 Million Minutes Reading the Most Engaging Stories of 2017. Here Are the Top 15
Chartbeat measured major media publishers throughout the year. → Read More
Mastercard Launches a Branded Podcast With Gimlet Creative to Track the Future of Money
The show will premiere on Jan. 16. → Read More
Oath Announces 4 New Ad Formats on Mobile, Including AR and Savable Coupons
The Home Depot and Pottery Barn are testing some of them. → Read More
The Number of People Who Use Netflix Is Now the Same as Paying TV Consumers
Pay television subscriptions have been decreasing since 2015. → Read More
Animal Planet Is Teaming Up With The Dodo for a Heartwarming New TV Show
It’s the network’s first linear program with a digital-first publisher. → Read More
How Patrick Starrr Went From Working at a Makeup Counter to Creating His Own Line
He partnered with MAC Cosmetics for a unique collaboration. → Read More
4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018
A ‘reckoning’ for digital video could be on the horizon. → Read More
How Directing Ads, Including One With Nancy Kerrigan, Prepared Craig Gillespie to Make I, Tonya
The director still shoots commercials in between his films. → Read More