Gemma Charles
Campaign
United Kingdom
Contact Gemma
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Gemma:
Review of 2022: Back to normality? No chance
Some months felt like a week, others a year. One thing was certain though, 2022 found the industry having to react to momentous events, both at home and abroad. → Read More
Can ‘chief twit’ Elon Musk afford to ride roughshod over brand safety?
Hitting out at Apple and activists for an advertiser exodus at Twitter suggests Musk missed the memo on brands' jumpiness when it comes to environments they consider unsafe. → Read More
As Black History Month comes to a close, now it’s time to get real
As Black History Month comes to a close, now it’s time to get real Over the past four weeks, what have contributors to Campaign made of the industry's progress on race? → Read More
Faces to Watch 2022
This year's line-up of next gen talent is a much-needed tonic as a period of uncertainty unfolds → Read More
Can business and adland put their trust in Truss?
Can business and adland put their trust in Truss? Liz Truss is gunning for growth but there is uncertainty over whether her policies herald unfiltered good news for the advertising industry. → Read More
The summer juggle is tough, well done Rapp for trying to help out
The summer juggle is tough, well done Rapp for trying to help out The end of the summer holidays may be cause for relief among some working parents. There’s more adland can do to ease this tricky time. → Read More
The Social Element's Tamara Littleton on the evolution of social, inclusivity and her pop choir
After founding her agency 20 years ago, the 'social media geek' Tamara Littleton is gunning for growth and dedicated to making her workplace and the wider industry more inclusive. → Read More
Advertising Week acquired by Emerald Holding
Advertising Week acquired by Emerald Holding All Advertising Week employees, including co-founder and chairman Matt Scheckner, will join the US events company. → Read More
R/GA London's NikeSync app wins Entertainment for Sport Grand Prix at Cannes Lions 2022
R/GA London's NikeSync app wins Entertainment for Sport Grand Prix at Cannes Lions 2022 Across Entertainment, Entertainment for Sport and Entertainment for Music, the UK won one gold, while the US won six. → Read More
The ASA is damned if it does and damned if it doesn’t
The ASA is damned if it does and damned if it doesn’t Ad regulation is a tough job but the ASA is doing well in striking the right balance amid a challenging environment. → Read More
The Social Element nabs Virgin marketing leader
Linn Frost joins as managing director. → Read More
How Maria McDowell is helping adland’s black women rise up
The Lollipop Mentoring founder tells of being 'in pain' when faced with discrimination in the industry, reveals her ambitions for global expansion and explains the importance of being connected. → Read More
The BS, the risks and the opportunity: why marketers should care about Web3
The growth of Web3 offers myriad opportunities for brands to connect with consumers in new ways but there are issues to be ironed out to make it a safe and desirable experience. → Read More
As the iron curtain falls again, brands face tough decisions
We’re living through troubled times but advertisers touting themselves as purposeful brands must not punish quality journalism by pulling spend. → Read More
Brands, agencies and, yes, prime ministers need to work harder at earning trust
Up there with purpose and credibility as one of the industry's favoured buzzwords of the moment, trust nevertheless remains a slippery, elusive proposition. → Read More
Back to the office (again): is it time to 'live with Covid'?
Back to the office (again): is it time to 'live with Covid'? Adland is navigating a return to office life following the lifting of the work from home instruction by the government. → Read More
Have advertisers like Unilever ‘lost the plot’ over purpose?
Major shareholder attacked the FMCG giant’s sustainability strategy. → Read More
Creativity initiative #SheTakesOver goes global for third edition
Adam & Eve/DDB said the 2022 drive will be the biggest to date. → Read More
EE lands a plane from a family home for broadband ad
The film by Saatchi & Saatchi London aims to show the power of EE’s Full Fibre Max broadband. → Read More
Review of 2021: the same, only different
The pandemic’s presence was strongly felt once more despite 'Freedom Day' in the UK marking a lifting of many restrictions and the return of major sporting events around the world. → Read More