Sara Elsam
The Esports Observer
United Kingdom
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Past articles by Sara:
Fnatic Partners with Florpad to Co-Design Gaming Mat
This is Fnatic’s third partnership announcement this month, following agreements with DreamTeam and betting platform Rivalry.gg. → Read More
Soccer Club Sponsorships: LGD.PSG and Lynx, Schalke 04 and Corsair
Paris Saint-Germain Esports has inked a three-month deal with deodorant brand Lynx. The club’s Chinese Dota 2 team PSG.LGD will wear the Lynx logo on their jersey-sleeves. US computer brand Corsair is now the official peripheral sponsor of Schalke 04 Esports. Last week, the esports arm of French soccer club Paris Saint-Germain (PSG) signed a... → Read More
Razer Signs First U.S Mobile Esports Sponsorship with Tribe Gaming
The relationship with Tribe Gaming marks Razer’s first official partnership with a mobile-centre esports organization in North America. → Read More
The Future of Esports: Insights from the Olympic Forum
Executives from the likes of Blizzard, Riot, and YouTube attended the latest esports Olympic forum raising questions about esports in the sports landscape. → Read More
OpTic Gaming’s Peter 'ppd' Dager on Making the Dota 2 Semi-Pro Scene 'A Better Place'
OpTic Gaming team captain and former CEO of Evil Geniuses Peter “ppd” Dager is setting up a North American semi-professional league for Dota 2 players. → Read More
OPINION: Lag and Tedium Leads to Fortnite Summer Skirmish's Chaotic Start
Last week, Fortnite creator Epic Games announced its first official foray into large-scale esports: the Summer Skirmish. It had a rocky start. → Read More