Sarah A. Parker
Cision Canada
Austin, TX, United States
Contact Sarah
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Sarah:
Influencing Through Earned Media: Top 3 Takeaways
Our SVP of Corporate Marketing Jen Jones sat down with the VP, Principle Analyst at Forrester, Joanna O’Connell, to discuss how you can gain influence through... → Read More
Preparing Your Social Strategy For 2016
While it’s tempting to just let things stay quiet during the holiday slowdown, there’s no better time to take a long hard look at what went well with your social strategy over the last ye… → Read More
4 Ways to Use Social Media to Keep Fans Engaged Year-Round
Whether you host an annual event like an awards show or you’re a small business like a dermatologist that only sees patients once a year, social media can help you stay engaged with your fans and c… → Read More
Everything You Need to Know About Twitter for Conferences
We’ve written quite a bit about Twitter and conferences over the years, so we thought we’d combine the best of our existing knowledge with anything new we’ve learned through our own… → Read More
How to Get to Know Popular Instagram Communities
If your brand has only done a little experimenting on Instagram, there’s no time like the present to really do the work and engage with relevant Instagram communities. Worried about how to iden… → Read More
Top Instagram Tips for Better Engagement
Instagram is a social media powerhouse. In just five years, more than have been shared on Instagram, and it now has more than 400 million monthly active users. 50,000 new photos were shared on I… → Read More
5 Ways to Get the Most Out of Your Periscope
Live-streaming video apps are still the new kid on the block and most of us don’t have the best practices down yet (mostly because they’re still being established) so here’s what we… → Read More
7 Rules of Facebook Etiquette for Brands and Influencers
The best brands on Facebook don’t just throw up a page, post occasionally and call it a day— they really work to share engaging content with their audience and work to make them feel includ… → Read More
5 Ways to Get the Most Out of Your Periscope
Live-streaming video apps are still the new kid on the block and most of us don’t have the best practices down yet (mostly because they’re still being established) so here’s what we… → Read More
5 Questions to Ask About an Influencer Before a Campaign or Brand Partnership
Partnering with an influencer is one of the best ways for a brand to increase their reach across a platform and particularly to a specific audience they’re trying to target. Influencers already… → Read More
How to Get More Followers — the Right Way!
While the number of followers you have on any given platform isn’t the end-all, be-all of your existence on that platform, learning how to grow an audience is one of the most important aspects… → Read More
Social Video: Facebook and YouTube, Vine and Instagram, Periscope and Meerkat
Social video is still the new black, and when it comes to deciding which platform to invest your resources in you need all the latest and best information you can get. So we decided to help you out w… → Read More
Twitter and the Republican Presidential Debate Losers
As you’ve undoubtedly heard, there was a big presidential candidate debate last night. Ten Republican candidates – the current GOP front-runners – gathered for the 2016 presidentia… → Read More
Favorite Social Media Stats and Facts
Social media changes quickly, and it can be hard to keep up with the latest usage information for the top channels. We thought we’d make it easier by rounding up our five favorite nuggets for our f… → Read More
4 Ways Branded Snapchat Content Is Different
Recently we looked at how Snapchat has evolved for brands, but we wanted to dig a little deeper into how exactly content on Snapchat differs for brands, and show you with more examples across differe… → Read More
Things to Consider When Building a Personal Fitness Brand
We’ve looked at how brands provide virtual support for fans and followers of all levels looking to live an active lifestyle, and wanted to look at how personal brands approach the same audience… → Read More
10 Ways for Brands to Succeed on Facebook
Even though Facebook is currently the most widely-used social network on the planet with more than 1.3 billion users, it’s not always easy for brands to know how to create relevant content th… → Read More