Elisa Silverman
Pagewiz
Israel
Contact Elisa
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Elisa:
Nancy Harhut: The Behavioral Science Behind Words (Podcast)
This episode’s guest for the PageWiz podcast is international speaker and award-winning marketing creative, Nancy Harhut. → Read More
Digital Ads and Nonprofits: It’s a Match!
It’s that time of year again! M+R, in partnership with the Nonprofit Technology Network (NTEN), has released its annual benchmark report on nonprofit digital activities. It’s chockablock with int… → Read More
Digital Ads and Nonprofits: It's a Match!
M+R has released its annual benchmark report on nonprofit digital activities. Find out how nonprofits use digital ads to drive donations. → Read More
Affiliate Marketing – Getting Started and Where It’s Going
Affiliate marketing used to be the bête noire of online marketing. It could generate huge payoffs but had a bit of a downmarket air to it. The stream of bad actors amongst the wide variety of legiti… → Read More
Affiliate Marketing – Getting Started and Where It's Going
If affiliate marketing remains just a phrase to you, or you need to know more about where it's heading, read our 2017 affiliate marketing guide on PageWiz. → Read More
My Talk with ConversionXL Founder Peep Laja
Is conversion optimization your thing? Hear from Peep Laja, founder of ConversionXL, about ConversionXL's approach to optimizing sites for continual growth. → Read More
Get Ready for #GivingTuesday - Marketing Blog for Conversion Rate Optimization Experts
"Giving Tuesday" is just around the corner. Is your business ready? If not, here's how to get involved with this global day of giving. → Read More
How to Repurpose a Case Study (Plus 21 Specific Ideas)
A case study is particularly well suited to repurposing because the content generated is evergreen. Learn 21 ways to reuse case studies in this article. → Read More
Reputation Management: Discussion on Strategies and Tools
In this week's podcast, we talk with Todd William, the founder and CEO of Reputation Rhino, about online reputation management. → Read More
Helping SMBs Win at PPC: A Talk with Mike Templeman
In this latest edition of the Pagewiz podcast, I interview Mike Templeman, CEO of Foxtail Marketing, about how SMBs can succeed at PPC. → Read More
Dueling Thank You Pages: What Makes Yours a Winner
Having winning thank you pages on your site can make the difference between a single visitor and a repeat customer. Not only does a great thank you page demonstrate that you have good manners, but it can convey vital information about what comes next in the sales funnel. Learn how you can transform your thank you pages into winners. → Read More
How Many Form Fields are Too Many to Convert?
It's necessary to have some form fields in your lead capture landing pages, but is there such a thing as too many? Here, we talk about form fields and when enough is enough. The answer is not as easy as you might think. → Read More
Do The New Captchas Affect Conversion Rate?
Captchas have gone through some evolution since 2009. So what’s the current state? Let’s take a look. → Read More
Programmatic Ads Are An Underused Marketing Opportunity
Instead of all your prospects seeing the same PPC ad and getting shoveled to the same landing page, you can devise separate, relevant messaging through programmatic ads → Read More
Taking a Close Look at One Brand's Retargeting Ads
That first visit may not have converted, but with a retargeting ads campaign you have additional chances to present the right offer at the right time. → Read More
High Bounce Rate? Use Exit Intent Offers on Your Landing Pages
A lot of thought goes into devising an effective landing page. You’ve researched the market segment you’re targeting to craft an offer and describe relevant benefits in language that speaks to th… → Read More
High Bounce Rate? Make Them an Offer They Can't Refuse
More people will take you up on a call to action presented in an exit intent popup. While annoying, there’s no room for sentiment with conversion rates. → Read More
Selecting Relevant Content for Your Thank-You Page
I recently had a post here discussing the need for your digital ad and landing page to be in harmony with one another in order to convert, where I promised a follow-on discussion about pulling that h… → Read More
Selecting Relevant Content for a Thank-You Page
A thank-you page is great for creating another point of engagement. They've shown interest! You'd be remiss to let them flounder without a clear next step. → Read More
How to Better Match Campaign Content with Buying Cycle Phases
In a previous post on using a PPC campaign to capture B2B leads, I wrote the content being offered in exchange for a lead’s contact information has to align with the interests of the targeted perso… → Read More