Shanthi S
Inc42
United States
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Past articles by Shanthi:
[Unlocked] For The Love Of Lipsticks: How D2C Beauty Brand SUGAR Is Painting It Red
SUGAR Cosmetics was born in 2015, with 2 products, black kajal and black matte eyeliner, which became bestsellers paving way for its success → Read More
Times They Are A-Changin': Traditional Brands Embrace The D2C Way
Many traditional brands are strengthening the online presence. For them pursuing an ecommerce strategy is not just an option, but a necessity → Read More
OTT's Rising Tide Seeds The Second Wave For India's Vernacular Internet
India's vernacular digital platforms have been helping many across the country try the internet. Recently it has helped more move online → Read More
Is India's Esports Market Geared Up To Play In The Big Leagues?
The adoption of esports in india has been on a rise. With the higher engagement now, it is expected to bring in more global sponsorships soon. → Read More
Digital Payments See 30% Drop In Metros Due To Coronavirus Travel Ban
Leading firms are processing lesser online and offline digital transactions thanks to the travel restrictions for the coronavirus pandemic. → Read More
India's Gifting Platforms, Organic Startups On The Holi Mania And The Impact Of Coronavirus
With organic startups and gifting platforms looking forward to the festival of colours Holi, how does coronavirus impact sales? → Read More
RBI Moratorium On Yes Bank Comes As A Jolt For Fintech Startups
The Reserve Bank of India (RBI) imposition of a month-long moratorium on Yes Bank has shaken the fintech startup industry → Read More
Tim Cook Confirms Apple Will Launch First Apple Store In India In 2021
Apple will open its first physical retail store in India in 2021 and start online sales this year, said CEO Tim Cook on Wednesday → Read More
Hyundai In Talks With Local EV Component Suppliers To Create Manufacturing Ecosystem In India
Like Tata Motors, Hyundai is looking at increasing the localisation plan for its EVs to support government's Make in India plan → Read More
Swiggy Raises $113 Mn Series I Round Led By Prosus
Swiggy raises $113 Mn Series I funding led by Prosus N.V, with articipation from Meituan Dianping and Wellington Management Company. → Read More
Microsoft Sets Up Third India Development Centre In NCR To Drive Digital Innovation
Tech giant Microsoft has announced the launch of its third engineering hub in the country in Noida after Bengaluru and Hyderabad → Read More
Falcon Edge’s Latest India Fund To Back Ecommerce, Fintech, SaaS Startups
Falcon Edge Capital has set up a new fund of $300 Mn for India to focus on early-stage startuups across ecommerce, fintech, SaaS and B2B → Read More
Vodafone Idea, Jio & Airtel Unanimously Call For Lower 5G Spectrum Prices
The COAI representing private players Vodafone Idea, Reliance Jio and Bharti Airtel, have called for lower prices in the 5G spectrum → Read More
"Couplepreneurs" On Love, Workplace Dating And The #MeToo Movement
Couplepreneurs talk about the advantages and disadvantages of having life partners as business partners, dating and more on Valentine's Day. → Read More
India’s Proposed Knowledge Translation Clusters Could Boost Product Startups
Setting up of Knowledge Translation Clusters across technology sectors will help more startups build and take products faster to market → Read More
Will Bring E-Tron To India Despite Duty Setback At Budget, Says Audi
German luxury carmaker Audi has said that it will be bringing its e-Tron premium electric SUV later this year to India → Read More
Vernacular Edtech Startup Entri Bags $1.4 Mn In Seed Round To Add More Languages
Vernacular Edtech startup Entri has closed a seed round of $1.4 Mn led by Good Capital to add more language. → Read More
Price Of Battery Packs Will Fall In Three Years To Make EVs Affordable: Niti Aayog
The price of battery packs of EVs is expected to fall to $76 per or unit in three years to make electric vehicles cheaper, said Amitabh Kant. → Read More
TikTok Ticks Again: Indians Spend Over 5.5 Bn Hours On The Platform In 2019
India spent 5.5 Bn hours on TikTok in 2019, a startling increase from the 900 Mn hours spent in 2018, according to App Annie report → Read More
Govt May Ask Facebook, Twitter To Store Mobile Numbers Of Indian Users
IT ministry proposes that significant social media intermediaries should maintain a database of active mobile numbers of all their users. → Read More