Katharina Kuehn
SmartCompany
Sydney, NSW, Australia
Contact Katharina
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Katharina:
The fast and the curious: What cars say about consumers and brand
How diving into the hidden motive structures of consumers will make them want to cry in your vehicle. → Read More
Markets, marriages and the pursuit of happiness
There are a few things brands can learn from the effects of introducing love into marriage. → Read More
Money on the brain: What your choice of bank says about you
Your choice of bank probably reveals more about your personality than you think. → Read More
From Analogue Audrey to Digital Diva – five fashion consumer facts retailers need to know now
How can retailers better understand and reach the influential and cashed-up "digital diva"? → Read More
Are your customers followers of the herd or addicted to scarcity?
The goal of persuasion is to change someone's attitudes or behaviour. Much has been written on this topic, and of course, it is also of great interest to marketing and selling. → Read More