Garett Sloane
Digiday
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Past articles by Garett:
Gatorade's Super Bowl Snapchat filter got 160 million impressions
Gatorade has been at the front of a number of platform innovations, whether it’s the Snapchat lens from the Super Bowl or 360 video on Facebook. → Read More
Google's new mobile video can lift publishers' ad haul by 30 percent
Google is giving publishers a new video ad format on mobile that can be sold through the DoubleClick ad exchange. Rates can rise as much as 30 percent. → Read More
Here are 6 advertisers that jumped into Facebook's 360-degree video
Facebook just went deeper into 360 degree video, and it sucked a number of brands into the immersive format, as well. → Read More
Snapchat's new ad format invites people to click to view more from brands
Snapchat has developed its first call-to-action style ad that requires users to swipe up to view a full trailer for “Call of Duty: Black Ops 3.” → Read More
Instagram's new marketing program paves way for more brands to spend
Instagram announced the official launch of the Instagram Partner Program today, and it opens up more opportunities to inject commercials into people’s feeds → Read More
Why the mobile ad market is so dependent on app installs for growth
Apps dominate mobile advertising, spending hundreds of millions of dollars to get their downloads, and there are few signs the flood of money will slow. → Read More
Snapchat went from 20 million photos a day to 6 billion video views in three years
Advertisers are taking note of Snapchat’s rise in mobile video and its 6 billion views a day, which puts it on par with even Facebook. → Read More
Instagram's testing new ads that drive sales
Instagram wants to be even more shoppable, developing ads that showcase a variety of product offerings while also testing in-app purchases. → Read More
How Sprite drove more than 2 million Snapchat views in just a few days
Sprite’s new campaign that puts Snapchat codes on cans in Brazil has received more than 2 million views in just a few days. → Read More
Facebook flexes its video muscles: 8 billion views a day
Facebook is getting 8 billion video views a day across its platform, a surge that is driving up ad prices, according to the company. → Read More
Snapchat in talks with publishers to ramp up ads on Discover
Snapchat is in talks with publishing partners to lift some self-imposed limits on commercialization, according to sources. → Read More
Skittles is the NFL's first big sponsor for its new Snapchat experiment
Skittles can really taste the rainbow barf on Snapchat. The candy maker became the first sponsor of NFL content on the disappearing messaging app. → Read More
Google CEO: programmatic is 'on fire,' ad blocking requires industry effort
Google's CEO Sundar Pinchai knows how to get advertisers excited it seems — talk programmatic. He said Google's programmatic business has nearly doubled. → Read More
How Google is fighting Facebook with data tied behind its back
Facebook is pushing Google to find a more targeted ad strategy, loosening its restraints on search data that could be used for more effective marketing. → Read More
Great Scott! Doc Brown is on Facebook Messenger to talk about the future
Doc Brown has been turned into a chat experience on Facebook Messenger in honor of the day that Back to the Future II was set in the future: Oct. 21, 2015. → Read More
How Pinterest can win advertisers and maybe beat Twitter
Pinterest is getting ready for an influx of ad dollars by working with agencies and marketing partners on the tools they demand before they invest fully. → Read More
Facebook's carousel ads are 10 times better than its regular ads
Carousel ads are 10 times better at getting people to click through compared to single, static sponsored posts on Facebook, according to a new report. → Read More
Facebook's carousel ads are 10 times better than its regular ads
Carousel ads are 10 times better at getting people to click through compared to single, static sponsored posts on Facebook, according to a new report. → Read More
Facebook's carousel ads are 10 times better than its regular ads
Carousel ads are 10 times better at getting people to click through compared to single, static sponsored posts on Facebook, according to a new report. → Read More
Facebook's carousel ads are 10 times better than its regular ads
Carousel ads are 10 times better at getting people to click through compared to single, static sponsored posts on Facebook, according to a new report. → Read More