Kate Fodera
IMPACT
Contact Kate
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Kate:
What you should and shouldn’t outsource when it comes to your digital marketing
If the position you’re looking to fill plays an integral role in communicating your brand’s voice, keep it in-house to ensure quality and consistency. → Read More
Will Google Collections be able to compete against Pinterest?
Google recently rolled out its newest experience for Google Collections; should Marketers pivot their 2020 strategy to include this tool? → Read More
Practicing Mindfulness Amid Chaos [MarketHer]
Kate explains how and why she decided to take a time-out from the chaos of IM Live 2019 and take some time for herself using Ten Percent Happier. → Read More
Facebook is Testing a New Communal Video Viewing Experience for Messenger
Facebook is testing out a new feature for Messenger that would allow users to watch videos together, comment in real-time, and more. Here's what you need to know. → Read More
Google is Rolling Out New Metrics For More Clarity Into Ad Position
Google announced its going to make our lives as marketers and strategists much easier in this department by rolling out four new metrics to better explain where ads appear in Google search results. → Read More
Big Changes Could Be Coming to How You Engage on Twitter
Here's what you need to know about the newest features that Twitter is testing to improve engagement. → Read More
Should You Optimize for DuckDuckGo, the Pro-Privacy Search Engine?
With the increasing need to understand how personal data is being protected online, pro-privacy search engines, such as DuckDuckGo, offer users an alternative to most search engines. Should marketers start to optimize for DuckDuckGo? → Read More
Instagram Story School: What it is and How Marketers Can Benefit
With Instagram offering Story School, marketers now have everything they need at their fingertips to not only understand why they should consider this ad format but really, how to bring their brand and/or product to life using it. → Read More
State of California vs. DOJ: What This Means for Net Neutrality
Department of Justice has sued the state of California after signing moving a net neutrality bill into a law. Here's what you need to know. → Read More
The Rise of Telecommuting & Why You Can't Ignore It [Infographic]
What is telecommuting and why is it so popular today? Here's everything you know about the rise of remote working and why your organization can't ignore it. → Read More
What is NachoAnalytics? (& Why Marketers Need to Pay Attention!)
Nacho Analytics is a brand new tool that lets marketers peek into their competitor's analytics like never before. Here's what you need to know and why marketers need to pay attention! → Read More
4 PR & Talent Lessons We Can Learn from the Papa John Scandal
John Schnatter's ousting at Papa John's can teach marketers and anyone in business a lot about public relations, talent, and hiring. Here are 4 valuable lessons you can learn! → Read More
Marketing & the World Cup: 5 Campaigns Proving They're a Match Made in Heaven
A round up of some of the best 2018 World Cup commercials so far. → Read More
What Should I Do With All These Privacy Policy Emails?
The General Data Protection Regulation (GDPR) law officially came into effect, so it was time for companies to take action in order to be compliant. See what you can (and possibly should) do about these privacy policy emails in your inbox. → Read More
Will Snapchat’s Latest Changes Save it?
Snapchat has seen a series of updates and changes in the last few months and because of that, users have strong feelings towards the platform. Will these changes bring users back? Is the ROI worth it for brands to use the platform? → Read More
The Importance of Body Language in Your Next Big Job Interview [Infographic]
Body language can unintentionally speak volumes about your confidence, interest, and overall competence -- and in a professional setting, these can be make or break you. Discover the 7 body language mistakes that can IMPACT (pun intended) your next job interview. → Read More
My Advice for 2018: Find Your Limit
The top things you need to know about how to push your confidence to grow (and improve) your career. → Read More
The Buzz on BuzzSumo and How to Use it in Your 2018 Strategy.
How to use BuzzSumo's trend, influencer, and backlink tools to take your content strategy from good to great in 2018. → Read More
15 TED Talks That’ll Kick-Up Your Creativity [Infographic & Videos]
Need some inspiration? These 15 creativity TED talks will help you get inspired and thinking outside-of-the-box! → Read More
How to Get Found (& Clicked) in YouTube's Search Engine
Follow these tips to ensure your video gets found in YouTube's search engine -- and clicked! → Read More